Millennium Room

Rich, inspirational and dynamic creativity needs rich and diverse sources of foundational curiosity for it to thrive. However, in a world where we increasingly turn first to our screens for inspiration, we come upon a paradox: we have access to more information than ever, but because of our previous search histories and preferences, the algorithms feed us ‘more of the same’ and far less genuinely diverse inspiration to spark and feed our curiosity. This limits our creative ambition and perhaps ultimately, the creativity that forms the basis of our corporate innovation. In this keynote, Paul Spiers, Founder of The New P&L Brand Purpose Institute and Host of the global business podcast, – The New P&L – Principles & Leadership will explores the challenges to business innovation and creativity in a digital world.