Location: Festaal A – Vienna Marriot Hotel

Drawing on his extensive experience in media intelligence and communications, Iskren will explain how a cyclical model improves efficiency, shortens reaction times and makes it easier to deliver value to the organisation. 

What to expect:
– A critical review of the traditional linear modus operandi (MO) in PR and its shortcomings 
– Methods for connecting planning, monitoring, outreach and evaluation in a single feedback loop 
– Advice on turning separate data sources into concise, decision ready intelligence 
– Clear examples of linking inputs, outputs and outcomes to show ROI 
 
Iskren’s focus on evidence based measurement and customer experience will give attendees a grounded perspective on building a sustainable, data driven PR process