Prepare to Celebrate Excellence – AMEC Awards Hints and Tips

The AMEC awards 2024 awards season is now open. To support your entry, AMEC held a webinar in early June with guidance and advice on how to craft an award-winning entry.  A recording can be found here.

AMEC board member Steph Bridgeman shared tips, gleaned over the past 22 years when the awards first started, drawing upon her experience both as an award writer, and as a former judge.

The webinar covered the administrative aspects around the awards including:

  • Key diary dates around submission deadlines, shortlisting and the awards night in November in London
  • The range of categories to enter
  • The online portal, word counts and award submission guidance

Below are some of tips shared during the webinar:

  • Budget enough time to think about, write, review and finesse your submission. It can take around 4-5 days of investment when all the hours and various team members’ input is included.
  • AMEC members save significantly on the entry fee. This combined with other member benefits, including employee access to AMEC’s educational resources such the foundation course in measurement and evaluation, make AMEC membership a compelling proposition to support both your team’s CPD and help demonstrate data driven excellence to your external stakeholders.
  • Do you have a good story to tell? Step back and think about whether your case study stands out from the crowd. Competition is strong in these global awards for communications measurement excellence, are you able to tell a good story simply and clearly about why your work was excellent?
  • Not all award winners reveal success. One of the key elements that judges will look for is whether the organization acted on the data and insight and did something differently as a result. If something didn’t work well with a campaign, and the data helped you to course correct, this can also demonstrate best practice. Be humble and tell the story of your failures as well as your successes – you never know, this type of angle might be the thing which makes your award entry stick out from the crowd.
  • Make it easy for the judges to award you the points. The awards portal and FAQs give clear guidance on where points are awarded and how the judges will evaluate the various segments – keep referring back to this guidance as you craft your entry.