AMEC Summit 2017 Workshop G – Measurement in action: The latest trends from around the world!22nd Juni 2017/in 2017 Bangkok Summit, Day 2/by blazeThis workshop brings actionable trends from new research and campaign results from around the world. In this session you will learn: The perfect data storm…Just because we can do, does this mean we should do? What is the consumer reaction under a multi-channel communications bombing? ‘Big data’ profilerates – well, is all data equal? Is all data objective? How big data can affect business results in sales, profits and customer experience How we can make sure insight from social media is actionable Insights into how communication changes spectator behaviour – and how behaviour changing the way we communicate Speakers: Christophe Dickès, EMEA Internal Communication & Copyright Director, Kantar Media Kasper Hülsen, CCO, Infomedia Per Østergaard Jacobsen, Lecturer and Project Manager, Copenhagen Business School Anna Rokina, Global Social Analytics and Listening Lead, Lenovo Lasse Skjoldan, Senior Advisor, Infomedia Moderator: Johna Burke, CMO, BurrellsLuce https://amecorg.com/wp-content/uploads/2019/09/AMEC-Summit-2017-Workshop-G-Measurement-in-action-The-latest-trends-from-around-the-world-.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png blaze2017-06-22 10:36:302019-09-24 15:07:22AMEC Summit 2017 Workshop G – Measurement in action: The latest trends from around the world!