Workshop D7th Juli 2012/in 2012 Dublin Summit, Workshop Day/by blazeTitle: A futuristic session on seeing around corners in measurement – and what is likely coming down the road in the next few years. The panel looks at what the future will look like including: Consolidation in the media intelligence sector and among software suppliers will continue. Market mix modeling will be mainstream? More and more companies will insist on measurement built on Barcelona Principles framework in briefs and RFP’s. Ongoing debate about automated vs. traditional vs. hybrid measurement – speed and volume vs. accuracy and depth The social effect on the PR landscape Moderator: Jeremy Thompson, Chief Executive, Gorkana Group. Panel: Margot Sinclair Savell, Senior Vice President, Global, Research+Data Insights; Giselle Bodie, Chief Executive, Salience Group; Jodi Kennedy, Head of Corporate and Marketing Communications, SABIC’s Innovative Plastics business and Americas region; Tony Noel,Chairman, Ketchum, Spain; Daniel Millin, Founder, The Mediaverse. https://amecorg.com/wp-content/uploads/2019/09/148.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png blaze2012-07-07 13:39:142019-09-26 16:43:37Workshop D