Social media and the need for an affordable model22nd Juli 2013/in 2013 Madrid Summit, Day 2/by blazeRichard Bagnall, Chair, AMEC Social Media Measurement Committee and Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum. Share an exploration of a variety of possible social media models and approaches Recommendations of one or more models that build on the valid metrics framework, but take into account the specific dynamics of social media. Demonstrate how the model(s) are operationalized with metrics and how they are used in the development of social media measurement programs. https://amecorg.com/wp-content/uploads/2019/09/118.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png blaze2013-07-22 14:08:552019-09-26 13:56:05Social media and the need for an affordable model