Date/Time Date(s) - 05/12/20186:00 pm - 8:45 pm Categories Hear experts discuss how Digital PR has changed the measurement landscape for communicators. 6.00pm Registration, canapes and informal networking 6.15pm Chairpersons introduction Ben Smith, Founder, PRmoment 6.20pm The challenges of creating a uniform Digital PR metric Johna Burke, Global Managing Director, AMEC 6.30pm How to show the business value of your PR Tom Buttle, Managing Director, Chameleon Achieving cost effective insight Understanding your competitors: competitor insight and behaviour analysis Understanding the difficulties of outcome measurement How better data insight will improve your public relations 6.55pm Understanding the authority of your Digital PR Gerard McNamara, VP, EMEA, Trendkite Why marketing is diminishing in authority Why earned media is the most trusted media How can PR fit in an integrated marketing campaign The CMO perspective: Understanding which channels are working 7.20pm The increasing contribution of Digital PR: a comparison to the decreasing returns of digital advertising Laura Price, Director of Digital Communications, Centrica The trace-ability of digital PR The impact of digital PR on Centrica’s lead generation Why PR metrics can now rival marketing metrics How better track-ability of digital is increasing the Centrica’s PR budget 7.45pm Drinks, canapes and informal networking 8.40pm Close of event