Date/Time Date(s) - 21/11/20188:30 am - 11:00 am Categories Measurement is an ever-present problem in PR for both brands and agencies. In an industry based on creativity and storytelling it can be difficult, and often costly, to provide metrics that accurately portray the value of PR; especially when part of a larger integrated campaign. Digital marketing disciplines have the ability to clearly measure and track leads and sales, which is putting increasing pressure on PRs to develop effective measurement strategies or risk losing out on business. At this breakfast briefing, you’ll discover how to track and optimise your campaigns using the latest measurement techniques. Starting with how to involve measurement from the planning stage of a campaign, the event will also cover how measurement can be used for optimisation during a campaign, and how post-campaign results can be used to prove the ROI of your work in future pitches.