This workshop brings actionable trends from new research and campaign results from around the world. In this session you will learn:

• The perfect data storm…Just because we can do, does this mean we should do?
• What is the consumer reaction under a multi-channel communications bombing?
• ‘Big data’ profilerates – well, is all data equal? Is all data objective?
• How big data can affect business results in sales, profits and customer experience
• How we can make sure insight from social media is actionable
• Insights into how communication changes spectator behaviour – and how behaviour changing the way we communicate

Speakers:
Christophe Dickès, EMEA Internal Communication & Copyright Director, Kantar Media
Kasper Hülsen, CCO, Infomedia 
Per Østergaard Jacobsen, Lecturer and Project Manager, Copenhagen Business School
Anna Rokina, Global Social Analytics and Listening Lead, Lenovo
Lasse Skjoldan, Senior Advisor, Infomedia
Moderator:
Johna Burke, CMO, BurrellsLuce