Date/Time Date(s) - 19/01/20213:00 pm - 4:00 pm Categories Webinar Speakers: Annabel Dunstan, Founder and CEO of Question & Retain and Colin Wheeler, Managing Director of Survey Solutions A discussion with two expert practitioners on the use (and abuse) of Survey Research covering: · How research is used in other areas e.g. customer satisfaction results to drive improvements in experience and improve loyalty/advocacy · How research is often used in the communications function · Why are there differences and what do these mean for practitioners and clients in communications · The implications for media monitoring and insights · The opportunity for practitioners, clients and monitoring agencies to use this type of data more effectively · Barcelona Principles and the Integrated Evaluation Framework – making you look good! 3-5 session take-a-ways: 1. Survey research is a powerful tool that can help you create and execute better campaigns 2. Use research credibly, or risk losing the trust of your audience 3. Understanding your target audience better means you can target them better and be more relevant when you do 4. Marketing and Communications teams need to collaborate more effectively to get better results for the organisation