Date/Time Date(s) - 05/09/20233:00 pm - 4:00 pm Categories B2B is influenced by the B2C world and what that means to us as an industry and specifically in the context of our media evaluation and measurement offerings. Register: https://bit.ly/ReniLazarovaAMECsept23 KEY TAKEAWAYS: 1) As more and more millennials take key PR and Comms jobs, the customer expectations shift to what this demographic group demands from services in their day to day life. 2) Increasingly, the digital experience plays a bigger role in the decision making process of our media evaluation services 3) This includes interaction with us as providers before, during and after the purchase 4) Deep dive into what that means for the value proposition of the media intelligence industry