It’s undisputed that PR and communications measurement is essential. It’s especially true during times of crisis when communicators must adapt their content and strategy in response to what’s happening around them.

However, measuring the impact of communications can be challenging even during the best of times. So how can brands and organizations adapt their measurement framework to respond to crises and inform their communications strategy in real-time?

AMEC and CARMA ASIA were pleased to bring you the on-demand recording of the presentation by Richard Bagnall, AMEC Chair, and Co-Managing Partner and CEO, Europe and Americas, CARMA.

Click here for the recording

Click here for the slides

Special thanks to Richard for his excellent presentation and to CARMA for sponsoring this webinar.