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International association for the measurement and evaluation of communication
Winners of the 2018 AMEC Awards will be announced at a Gala Dinner in Barcelona on 14th June. AMEC has announced a record number of entries as it publishes the shortlist in the AMEC Awards. Barry Leggetter, CEO of AMEC, said: “What we are pleased about is to see both the established names in measurement being joined by companies showing their measurement capabilities for the first time. “Being shortlisted is a win in its own right because it shows that the work is outstanding on a truly international level.”
Best measurement of a business to business campaign CARMA for an anonymous client: Marina Ship Intelligence Cecubo Group for Cetelem – BNP Paribas: Media Reputation Metrics: Media KPIs to improve the brand positioning GlobalNews Group: AMEC Measurement Month Isentia for Commonwealth Bank of Australia: Gender equality in the banking sector PRIME Research for Airbus: Using Insights to Navigate Through Difficulties Best measurement of a consumer campaign CARMA for a Global Cosmetics brand: Content impact and quality measurement Cision for Gumtree Cision for Kellogg’s: Better Starts Cision for Slimming World: New Year Campaign Isentia for a pharmaceutical company: Understanding Vaccination Media Measurement for Aston Martin: Driving Engagement at Aston Martin PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings PRIME Research for McDonald’s: International McDelivery Rollout Best measurement of a not-for-profit campaign buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus CARMA for an anonymous client: Social media measurement and insights GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more) Kliping d.o.o., Member of Newton Media Group for Metina lista (Meta’s list): Promoting gender equality in media M-Brain Sweden AB for H&M Foundation: Foundation 500 Best measurement of a public sector campaign buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus. CARMA for a government communications office: Simple yet effective: Measuring public department’s communication performance through a single dashboard CARMA for an Anonymous government client: Country reputational perception study GlobalNews Group for Pan American Health Organization (PAHO): PAHO Annual Strategic Communication Plan Monalyse B.V. for Stichting Ideële Reclame (SIRE): Do you allow your boy to be a boy? Best use of integrated communication measurement/research Acceso for Iberdrola: A cross-sectional measurement to demonstrate the impact of communications on business CARMA for an anonymous government client: Using media analysis to provide a unique story of a conflict from a local perspective Cision for Gumtree Cision for Slimming World: New Year Campaign Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY FleishmanHillard Fishburn for Smurfit Kappa: Championing Smurfit Kappa as the strategic partner of choice for the packaging industry GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more) Infomedia for Damixa: Repairing a leaky brand by integrated communication research synergism Isentia for a FMCG brand Retriever AS for Norwegian Nurses Organisation: Making lack of full time work for nurses a national debate Most impactful client recommendations arising from a measurement study Acceso for Iberdrola: Beyond reporting: Communications planning and its impact on business Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY Isentia for a FMCG brand: Impacting product development Media Measurement for UNICEF: Planning for a Brighter Future Mediaverse for Seqirus: The 2017 Australian flu season Retriever for The Norwegian Society of Sea Rescue: Helping the Sea Rescue reaching their goal “None shall drown” Talkwalker OpenKnowledge for Bella&Brava: In Pizza We Crust – How Image Recognition Insights Shaped Business Expansion Plans Most innovative use of measurement in a digital campaign CARMA for a Regional telecoms provider: New SIM card aimed at millennials Isentia for Harbour City Estates: Unleashing the New Retail Experience Media Measurement for The Box Plus Network: The Box Plus Network Makes Measurement a Hit!
Best campaign in the public and not for profit sectors Hager Sharp for Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases: HPV Vaccine Is Cancer Prevention: Preventing Cancer by Increasing the Quality of Health Care Providers’ HPV Vaccination Recommendations Ministry of Justice for Prison Officer Recruitment Mischief for This Girl Can (Sport England): This Girl Can – a triumphant ‘second album’ Pegasus Samaritans working in partnership with British Transport Police, Network Rail and the wider rail industry: Small Talk Saves Lives Most effective B2B PR campaign Citypress for LDC: Backing Business Ambition LEWIS Communications Ltd for SAS: Central to compliance: How LEWIS launched SAS as the voice of GDPR Wildfire PR for Episerver: The State of Digital Commerce 2017 Most effective consumer PR campaign Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal Aduro Communications For Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign Hill+Knowlton Strategies for Duracell: Big Battery Hunt Hotwire for BIC Shave Club: Predicting the future of shaving Ogilvy Beijing for Nestle: Nescafe Gold: A Cup of Craftsmanship Smart Communications: Level Up to LTE Smoking Gun for Childs Farm: The Miracle Cream The Norwegian Armed Forces Media Centre: F-35: A new era for the Norwegian Armed Forces
Best multi-market reporting buho™ for Gas Natural Fenosa: Integrating diversity in Latin America to boost global growth CARMA for Anonymous Client: Social Media measurement and insights Media Measurement for UNICEF: PFP Local Insights for Global Strategies at UNICEF PRIME Research For Airbus: Using Insights to Navigate Through Difficulties UNICEF for UNICEF’s communication measurement framework: Four years of ‘glocal’ impact for children Best use of a measurement framework Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal Aduro Communications for Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign American Express: #PlatinumMoments Cision for Kellogg’s: Better Starts Cision for Slimming World: New Year Campaign Mischief (with Cision)for This Girl Can: A triumphant ‘second album’ Best use of measurement for a single event Hill+Knowlton Strategies for Duracell: Big Battery Hunt Media Measurement for Aston Martin: Accelerating Aston Martin’s Vantage Launch Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings Spotlight for Adobe Nordic Exhibition: Stockholm- The world’s first photo competition and exhibition in augmented reality Best use of social media measurement American Express for Amex: #PlatinumMoments buho™ for Arroz Diana: Arroz Diana fights fake news: the recipe for a successful strategy CARMA for a Global cosmetics brand: Content impact and quality measurement CARMA for an anonymous client: Social Media measurement and insights Isentia for a pharmaceutical company: Understanding Vaccinations Isentia for Harbour City Estates: Unleashing the New Retail Experience Mediaverse for a US-based global bank: Strategic social media strategy Innovation award for new measurement methodologies CARMA for an anonymous government client: Adding value by maximising resources to deploy a new measurement tool Cision: Bulletin Intelligence AccuReach Data Science Project Isentia for a FMCG brand : Innovative methodology for real impact Ketchum Global Research & Analytics (KGRA) for Hyundai: New York International Auto Show: Impact Analysis Media Measurement for UNICEF: Innovation to Capture Public Attention in Humanitarian Crises UK Department of Health and Social Care (DHSC): Mental Health First Aid Training for Schools Plain English award for simplicity in campaign effectiveness measurement and reporting FleishmanHillard for Omidyar Network: Omidyar Network Benchmarking Infomedia A/S for a Public Sector Client: Ensures agenda ownership through media analysis and simple measurement reporting Mediaverse for Seqirus: The 2017 Australian flu season Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies PRIME Research for McDonald’s: International McDelivery Rollout
Young Professional of the Year Georgi Auad, Director of Perceptica, A Data Pro Sally Chadwick, Manager Insights and Analysis, Mediaverse Timothy Gan, Senior Insights Manager, Isentia Sami Hanouneh, Senior Business Development Manager, CARMA Joshua Howarth, Media Analyst, Isentia Maya Koleva, Senior Project Manager, Commetric Dave Reynolds, Senior Account Manager, PRIME Research Bailey Roy, Director of Digital Analytics, Ketchum Global Research & Analytics AMEC Communications, Research & Measurement Company of the Year CARMA Isentia
The winners will be announced at the AMEC Awards presentation event in Barcelona, during the AMEC Global Summit, on the evening of Thursday 14th June. Contact Nicola Gardiner to book your company table! [email protected]