Workshop G

Metrics that matter: Making sense of social media measurement

An international panel reviews the latest trends in social media measurement and looks at what will happen in the next 12 months. This session will also feature the launch of AMEC’s brand new social media measurement frameworks guide and revised transparency tables which your agency should be using.

Moderator: Richard Bagnall, CEO, Prime Research UK.

The panel:

Sam Flemming, Founder and Chairman, CIC
Christopher Folschette, Founder, Trendiction/Talkwalker
Ben Levine, Research Director, Ketchum
Adam Parker, Founder, Lissted