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International association for the measurement and evaluation of communication
Sophie Coley is the world’s leading expert in Search Listening.
A strategic and creative digital marketer; fascinated by people, driven by strong insight and rooted in customer-centricity – she helps brands and agencies uncover unbiased, powerful insights from their audience, based on what they truly think and actually do.
Sophie is also author of ‘Consumer Insight in the age of Google: What marketers can learn from how consumers search – and how AnswerThePublic can speed up discoveries’, a main-stage speaker at BrightonSEO (September 2017), one of the Drum’s 50 Under 30 (2015) and European Young Search Professional of the Year (2013).
Job Title: Co-Founder and Strategy & Content Director, SearchListening.com