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International association for the measurement and evaluation of communication
Kosta Petrov, a seasoned entrepreneur with over 19 years of experience, founded P World in 2010, a leading events agency operating in 40+ countries. P World organizes some of the world’s leading PR events, including the Global PR Summit and Crisis Communications Boot Camps. Petrov, with five bestsellers, holds the title of the biggest-selling writer in North Macedonia and serves as the editor of the “Little Black Book of PR.” Notably, he also wrote the Grand Jury Winning Song at the Eurovision Song Contest 2019 in Israel. For two years, he served as Vice President of the Social Democratic Union in North Macedonia, where he led the PR team to achieve the party’s first election win from a position of power since 1991. Additionally, he served as Managing Director at North Macedonia’s Fund for Innovation and Technology Development, pioneering investments in startups. Petrov’s achievements include reshaping crisis communications strategies and receiving nominations and recognition for his contributions to the startup and events industry.
Job Title: Founder and Managing Director, P World