Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Measurement still isn’t the norm – so why do we pretend messages alone drive change?

As part of the AMEC Diploma in Strategic Communication Planning…
The Innovation Hub Series_AMEC Insights blog

Why Guest Blogging Still Matters — And How You Can Contribute

In a digital landscape saturated with fleeting trends and ever-changing…

Step Up, Stand Out: Why Now Is the Time to Lead at AMEC

Leadership starts with showing…

Explore the AMEC Diploma in Strategic Communication Planning and Measurement

Join Our Free Online Open Event This September - Register Now Are…

Help Us Make the Barcelona Principles 4.0 Market Friendly – Join the BP4.0 Translation Movement!

Back in Measurement Month 2020, AMEC members came together to…
Johna Burke, CEO AMEC, discusses the Awards’ role in driving communication measurement forward.

Why the 2025 AMEC Awards Are the Global Benchmark for Communication Measurement Excellence

In a world where data drives decisions and outcomes matter more…

When leaders show up, AI becomes a strategic win 

By Amrita Sidhu, Managing Director, Medianet For those of…

Call for Speakers – 2025 AMEC AI Day: November 4, 2025

The newest addition to the AMEC event calendar AMEC AI Day is…

Introducing the AMEC Barcelona Principles 4.0: A New Era in PR Measurement

AMEC was thrilled to host the launch webinar for the AMEC Barcelona…

2026 AMEC Global Summit on Measurement Venue Announced! 🛬

Mark your calendar and make sure the 18th AMEC Measurement and…

Join AMEC and ICCO at Cannes Lions – Explore What’s Next for Measurement

AMEC x ICCO at PR in Cannes 🦁 🏖 : Charting the Future…

Pledge Support for the Global Data Quality Intiative

AMEC Measurement and Evaluation Supports the Global Data Quality…

The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma

Member Article - Philip Odiakose, Chief Media Officer, P+, published…

The role of public relations in measurement and board reporting

Contributor, AMEC Board Director, Steph Bridgeman - Read the…