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International association for the measurement and evaluation of communication
The very best of measurement in action
Measurement and evaluation is increasingly the go-to communications discipline of choice of leading organisations – many of them globally-recognised brands – in guiding their public relations efforts, shaping future strategy and gauging reputation.
This latest batch of case studies are edited versions of AMEC Gold Award winning entries and showcase the very best of measurement in action.
CRISIS COMMS
Title: Managing Crisis and Reputation
Client: Isentia
Member: Plus Expressway
NOT FOR PROFIT
Title: The Wild Algorithm Reset
Client: Ampara
Member: Edelman Data & Intelligence
Title: UNICEF’s communication measurement framework - four years of 'glocal' impact' for children
Client: Unicef
Member: Unicef
Title: Prison Officer Recruitment
Client: Ministry of Justice (UK)
Member: Ministry of Justice (UK)
Title: N/A
Client: Museum of London
Member: Cision / Museum of London
Title: White Ribbon 2016
Client: White Ribbon Day
Member: Isentia
Title: Nation's Ode to the Coast
Client: National Trust
Member: Mischief
Title: “David Bowie is”
Client: Victoria & Albert Musem (V&A)
Member: Gorkana
Member: Mischief, National Trust & Gorkana
Title: The CEO SleepOut™ – Rise to the Challenge
Client: CEO SleepOut™ Trust
Member: Ornico
Title: Evaluation of the Pink Sari Project
Client: Multicultural Health Communication Service
Member: University of Technology (UTS) Sydney, Australia
Title: UNICEF Measurement Framework – A Year of Learning
Client: UNICEF
Member: Main partners include Gorkana (a Cision company) and Ketchum Research
B2C
Title:
Client:
Member:
Title: The Bank Of Ideas
Client: Banco Popular Dominicano
Title: #CancelPizza
Client: Ajinomoto
Title: Better Starts
Client: Kellogg's
Member: Cision
Title: New Year Campaign
Client: Slimming World
Title: Exhibition Stockholm – “The world’s first photo competition and exhibition in augmented reality”
Client: Adobe Nordic
Member: Spotlight
Title: ŠKODA goes off-road for success
Client: ŠKODA UK
Member: PRIME Research
Title: The McDonald’s Best Burger Sensoriummm
Client: Red Consultancy
Member: McDonalds
Title: Flight EK521 crisis report
Client: Emirates Airline
Member: CARMA
Title: Using a constructive guideline to optimize company digital performance for Goodyear Tire Company
Client: Goodyear
Member: Kantar Media
Title: Philips PerfectCare – Evaluating PR’s Effectiveness
Client: Philips UK
Member: Ketchum and One Voice Connect Measurement (OVCM)
Title: Hyper Sharp Liner
Client: Maybelline New York
Member: iSentia Brandtology
Title: Chengdu Pambassador: The Cutest Job in the World
Client: Chengdu Municipality (PRC)
Member: Ogilvy Public Relations, Beijing
Title: Aquafresh Kids
Client: GSK
Title: Skin Stories
Client: Godrej UK (Bio-Oil)
Member: Pegasus
PUBLIC SECTOR
Title: Making McDonald’s Famous for Positive Impact
Client: N/A
Title: Missing Type
Client: NHS Blood and Transplant
Title: Research into Age Discrimination, Age Stereotyping and Ageism
Client: Australian Human Rights Commission
Member: iSentia/URBIS
HEALTHCARE
Title: New Era for Stroke
Client: Stroke Association
Member: Cision / Stroke Association
Title: Note 7
Client: Samsung
Member: Cision / Samsung
Title: Using PR research to inform policy, positioning and stakeholder engagement
Client: International Diabetes Federation
Member: Commetric
Title: Change4Life Sugar Smart
Client: Change4Life
Member: Public Health England
BUSINESS
Title: Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds
Client: Nissan
Title: How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results
Client: Biotech company
Title: Impact Intelligence Dashboard
Client: Pharmaceutical Company
Title: Driving Impact with BMW Group Asia
Client: BMW Group Asia
Title: The State of Digital Commerce 2017
Client: Episerver
Member: Wildfire PR
Title: Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation
Client: Honda
Title: Employer of Choice
Client: T. Rowe Price
Title: Honda Drives Insights Success With Actionable Multi-Market Measurement
Title: Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes
Title: Bottle & Caba ’The Cash Conversation’
Client: Caba
Title: CETELEM-BNP PARIBAS MEDIA REPUTATION METRICS: Media KPIs to improve the brand positioning
Client: Cetelem- BNP Paribas
Member: Cecubo Group
Title: The use of expert sources in the media – a game changer in the public debate on diversity
Client: Dansk Magisterforening/Akademikerbladet
Member: Infomedia
Title: Crisis on the Tracks: Managing Communication When Trains Grind to a Halt
Client: Bane NOR
Title: CEO: Bringing energy to our communities in Cauca
Client: CEO (Compañía Eléctrica del Oeste)
Member: GlobalNews Group
Title: Drive the Love of Chicken and Protect the Chicken Industry
Client: Ketchum
Member: Blinded
Title: BrightHR: It Pays To Play
Client: BrightHR
Member: Smoking Gun PR
Title: Revitalising Media Relations
Client: Tesco
Member: NEWTON Media Group
Title: JLR Dubai International Motor Show
Client: Jaguar Land Rover MENA
Member: Salience Insight
Title: Best multi-market reporting
Client: Maersk
Member: Retriever Denmark
Title: Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum
Client: Philips
Member: OneVoice Connect (OVC)
OTHERS
Title: Country reputational perception study
Client: Anonymous Government entity
Title: Unleashing the New Retail Experience
Client: Harbour City Estates Ltd
Title: Content impact and quality measurement
Client: Global cosmetics brand
Member: Carma
Title: The UK’s First Ever Sports Social Media Index
Client: Umpf
Member: Umpf
Title: Understanding communications as a predictor of business change and operationalizing the Barcelona Principles
Client: Golin
Member: Golin
Title: UK-Russia Year of Culture
Client: British Council
Member: PR News
INNOVATION AWARDS
Title: CARMA’s See Think Do Methodology
Client: CARMA’s See Think Do Methodology
Title: Mental Health First Aid Training for Schools
Client: Department of Health and Social Care (DHSC)
Member: Department of Health and Social Care (DHSC)
Title: Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Client: U.S. Army, Office of the Chief of Public Affairs
Member: Barbaricum LLC
Title: Reputation Rating Factor
Client: PR News
PLAIN ENGLISH AWARDS
Title: Competitive landscape analysis
Client: US-based global bank
Member: Mediaverse
Title: Big Change Starts Small
Client: Y&R New Zealand
Title: Run for love
Client: Johnson Health Tech. Co. Ltd
Member: Ogilvy Public Relations, Taipei
FRAMEWORK CASE STUDIES
Title: Play Well
Client: Anonymous
Title: 1. Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change 2. Forecasting Change: The Weather Kids Campaign by UNDP 3. From Forecasts to Pledges: Engaging a Global Audience in Climate Action through Weather Kids
Client: UNDP
Title: Board-ready insights for DP World
Client: DP World
Member: Echo Research
Title: #KeepTheGrey
Client: Dove
Title: KENYA’S 2022 GENERAL ELECTIONS
Client: KENYA HUMAN RIGHTS COMMISSION - KHRC
Member: Globetrack International Limited
Title: Valid Metrics Framework Case Study
Client: National Cannabis Prevention