The AMEC Agency SIG have been developing a free toolkit for members to be delivered in online sessions designed to introduce agencies to the why, the what and the how of measurement and evaluation best practice.

Register to attend Part 1 of the AMEC Agency Toolkit here

Part one of the toolkit webinar series on 18 August at 10.30 EST / 15.30 BST presented by Jon Meakin, AMEC Agency SIG Chair and Pauline Draper Watts, Measurement and Insights Consultant with a overview and introduction to measurement and evaluation.

The 6-part video series aimed at small-midsized agencies and in-house communications professionals, covering important measurement and evaluation topics will include:

• Overview and introduction to measurement and evaluation
• Introduction to the AMEC Integrated Evaluation Framework
• Objective setting, and aligning communications objectives with business objectives
• What we should be measuring; how to identify outputs, out takes, outcomes, impacts, avoid vanity metrics and focus on metrics that matter
• The ‘How’ of measurement and tips for building a measurement and evaluation tool stack
• Change management; having difficult conversations with clients and colleagues on a better way to do measurement and evaluation.

The Agency toolkit was unveiled by Jon Meakin, Chair of the AMEC Agency SIG during the AMEC Virtual Summit 2020 on 9 July and will ultimately provide six on-demand sessions covering topics and tools designed to give guidance to agencies wishing to improve and develop their measurement and evaluation programme.

Through these initiatives, and its ongoing collaborative work, AMEC remains committed to continuing to raise the standards of meaningful measurement and evaluation across the agency world and throughout the PR profession.