The closing session of the 2023 AMEC Global Summit on Measurement was a truly emotional finish from Julia Petryk, Head of PR, MacPaw, Co-founder of Ukrainian PR Army. In light of the new ecological crisis facing those already suffering in the war torn country we are releasing this session as a tool for members to share the story of the Ukraine and help raise awareness for ways to help those suffering. The session called

Julia is a co-founder of the PR Army, a non-profit organisation in Ukraine to fight Russian propaganda and to make Ukrainian voices more vocal. PR Army was created within the first hours of Russian invasion and has been successfully tackling false narratives since.

See the recording of this session here “Ukraine wartime comms: the impact of comms when dealing with the worst crisis” delivered on Wednesday 17 May saw Julia present a powerful emotive lesson on the vital role and importance of crisis comms. How in respect of Russia’s invasion of Ukraine has transformed the geopolitical and economic landscape around the world.

Ukraine’s communications professionals are faced with unprecedented challenges as the role of PR and communications is more critical than ever. The local comms industry came together to support national goals while fighting disinformation and propaganda. The talk will cover how companies in Ukraine utilised comms to respond to the crisis, how reacted within the first hours of invasion and how they adapted their business practices.

Key takeaways included: Crisis comms, risk assessment, lessons of resilience.

Access to all 2023 AMEC Global Summit on Measurement streaming passes to all 60+ sessions can be booked here.