“Data is the new oil. But much of it is being used for disinformation, deception, and manipulation. The ball is in our court to change post-truth society.” Jim Macnamara

Join Distinguished Professor Jim Macnamara, PhD, FAMEC, FAMI, CPM, FPRIA
University of Technology Sydney & London School of Economic & Political Science, on 3rd June in Vienna, Austria for the 2020 AMEC Global Summit on Measurement and Evaluation.

Jim will present delegates with findings from his latest research that inform his new book Beyond Post-Communication and an evaluation project that showed a €24 million return on investment from communication. In two contrasting case studies, Jim will show the negative impact of disinformation and post-truth and the key causes, compared with a ground-breaking case study in evaluation of corporate communication.

Any questions?
Contact: Nicola Gardiner, Event Manager
E: [email protected]

AMEC Global Summit on Measurement and AMEC Awards 2020 are organised by the International Association for the Measurement and Evaluation of Communication.