DEMONSTRATING THE VALUE OF COMMUNICATION | PART III

EVOLVING COMMUNICATION MEASUREMENT

This new e-book, published as a part of Measurement Month 2019, contains 11 articles written by AMEC members from all over the globe on a range of different topics related to measurement and evaluation.

The title of this year’s e-book is “Evolving Communication Measurement”, which is a central theme to many of the articles – ranging from e.g. how to embrace failing and learning from it, to the consequences of new technology being rapidly introduced into the practice. How do you convince a client to start doing more effective measurement? And how do you measure and evaluate PR work done outside the traditional ‘comfort zone’ of media relations – for instance with influencers?

Whether you are an experienced practitioner or just starting out using measurement and evaluation for the first time, whether you are working agency-side or in-house, and whether you are interested in new research or learning from experts with years of hands-on experience, the 2019 e-book has something for you.

You can download the 52-page e-book here.

If you would also like to check out another 22 great articles by even more AMEC experts, the 2017 and 2018 e-books are of course still available here and here.