LEFT: The winning Isentia team with Gopal Krishnan, Founder Chairman of Ninestars, Awards Headline Sponsor.
Isentia and Gorkana were the big winners in the 2016 AMEC International Awards announced at the Summit Dinner and Awards Gala Dinner in London.
Isentia won a total of eight awards including the prestigious Special Award for International Communications Research and Measurement Company of the Year for the second year running.
Isentia won three gold medals as well as a Lifetime Fellowship for CEO John Croll. Isentia won Gold in these categories: Communications Research and Measurement Company of the Year; Best use of social media measurement; Best measurement of a consumer campaign; and the Plain English Award for simplicity in campaign effectiveness measurement reporting. NZ-based Media Insights Consultant Alex Gyde won AMEC College Student of the Year.
Isentia CEO John Croll said “We are delighted to have won the International Research and Measurement Company of the Year for the second year running as well as our other awards.”
Close behind was Gorkana with seven AMEC Awards including Platinum for the Most Effective Media Intelligence Research and Insights Company for work with NHS Blood and Transplant and two Gold Awards. The Gold awards were in Best Use of Integrated Communication Measurement/Research with their work for NHS Blood and Transplant and Gold for the same client in the Best Measurement of a Public Sector Campaign and Silver for Best Measurement of a Non-Profit campaign for UNICEF and Bill & Melinda Gates Foundation.
Ornico of South Africa became a first time winner at the AMEC Awards with two Golds in the Best Measurement of a Not-For-Profit campaign for the CEO SleepOut Trust – The CEO SleepOut and Gold for the same campaign in the Best Use of measurement for a single event category.
University of Technology Sydney (UTS) was a double Gold winner for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project in the Best campaign in the Public and Not-For-Profit sectors and Gold for the Best use of a Measurement Framework
for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign. He also won Platinum Award – most effective PR consultancy/in-house communications team campaign.
Another double Gold winner was FleishmanHillard in a winning campaign with SAP for SAP in the Most Effective B2B PR campaign and FleishmanHillard Fishburn in the Best Use of Social Media Measurement category under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips.
Marni Zapakin, Senior Project Manager in New York with Ketchum Global Research & Analytics won Special Award gold for the Young Professional of the Year category.
Barry Leggetter, AMEC’s CEO, was awarded the Don Bartholomew Award for outstanding contribution to the industry and to AMEC.
The full list of Award winners is shown on this link.