Posts

Delving into AI’s transformative role in media analytics: An AMEC roundtable discussion

  DALL·E: A conceptual image of a diverse group of industry…
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction_Konstantinos Karakostas_Director of Machine Learning_Commetric

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction

by Konstantinos Karakostas, PhD - Director of Machine Learning,…

AMEC Rising Stars 2023 – Nominations open until 16 January 2023

We are calling on AMEC members and our wider community including…

Entering the Age of “So What?”

“Gone are the days of single-use outputs and ‘data-dumps!”…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…

Technologies to measure behaviour change

“This year has brought behaviour change into the public consciousness.”…

Deep fake, crypto currencies and blockchain

The disruptive influence of tech is high on the agenda at the…

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

Don’t Fear Data: Making the Shift to Outcome-Based PR Measurement

Ben Chodor, President, Intrado Digital Media The way public…

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Upscaling the role of Media Monitoring, Measurement & Evaluation in Post COVID-19

A great #AMECMM contribution hosted by AMEC member Philip Odiakose…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…