Posts

CALL FOR AMEC MENTORS 2022
AMEC is asking for members to volunteer to become official AMEC…

Twenty-five ways PR agencies can embrace better measurement and evaluation
For 25 years, the Association for the Measurement and Evaluation…

The Launch of the AMEC Mentoring Programme
AMEC is today launching a mentoring programme, aiming to create…

Measurement 101: answering the tricky questions
In this 3-minute read for measurement month 2020, AMEC members…

Why 2020 Has Changed Everything and Nothing
Author: Jon Meakin, President, North America at Clarity PR.
What…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME
AMEC is launching a new mentoring programme in February 2021…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement
The AMEC Agency SIG have been developing a free toolkit for members…

AMEC Agency Common Ground – what’s next
AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

COULD LISTENING BE THE KEY TO BETTER MEASUREMENT?
Author: Marianne Morgan, Director of Research and Analytics at…

Getting to the heart of the matter
Jon Meakin, West Coast Lead | Global Head of Strategic Services,…

Making measurement resolutions stick
Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton…

Begin with measurement and analytics
Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc
One…