Posts

Introducing the AMEC Barcelona Principles 4.0: A New Era in PR Measurement

AMEC was thrilled to host the launch webinar for the AMEC Barcelona…
BP 2.0 launched Crowd

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…
Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…
BP 2.0 launched Crowd

Barcelona Principles 3.0

Barcelona Principles 3.0, presented during the AMEC Virtual Summit…
BP 2.0 launched Crowd

Barcelona Principles 2.0 launched!

Following an international consultation with the original partners and involving AMEC Regional Chapters, the new-look Barcelona Principles 2.0 has been launched.