Posts

AMEC Rising Star Panel – Webinar
In honor of its 25th anniversary #AMEC25 and in celebration of…

The new frontier of earned attribution
Speaking at the AMEC Virtual Global Summit on Measurement about…

JOIN The New AMEC Gen Hub
Welcome to the AMEC Gen Hub.
There’s nothing quite like…

Rules of engagement: A 360-degree view of media topics and their audience
The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world
A change in mindset towards a more agile uncertainty-embracing…

Deep fake, crypto currencies and blockchain
The disruptive influence of tech is high on the agenda at the…

Using data to bring gender balance to the media – Sport New Zealand
How balanced is the media’s gender representation of sport…

Is a perception always true to reality?
Petra Masinova, Global Director of Reputation Intelligence, Kantar,…

Student Summit Session Perspective: Changing behaviour, protecting the NHS, saving lives
The past year has been absolutely challenging for the state government.…


When measuring brand value, keep it simple
What important considerations should we keep in mind when gathering…

AMEC launches a new way to learn with the Foundation Course in Measurement and Evaluation
Are you new to the topic of measurement and evaluation and want…