PLAN IT – DON’T WING IT!26th February 2020Andy West, Chief Development Officer – Hotwire @westofcenter Sitting… https://amecorg.com/wp-content/uploads/2020/02/AMEC-Wing-It.jpg 331 449 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2020-02-26 14:18:262020-03-04 10:20:04PLAN IT – DON’T WING IT!
Begin with measurement and analytics14th January 2020Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One… https://amecorg.com/wp-content/uploads/2020/01/railroad-tracks-57e6d6464b_180.jpg 180 278 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2020-01-14 12:06:542020-01-20 10:21:41Begin with measurement and analytics
What Henry V can teach us29th November 2019What Henry V can teach us about persuading clients to abandon… https://amecorg.com/wp-content/uploads/2019/11/vaulted-cellar-54e5dd4a4a_180.jpg 180 173 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-29 16:24:242019-11-29 16:24:24What Henry V can teach us
Putting Planning at the Heart of Measurement27th November 2019There’s something pleasingly ironic about November being AMEC… https://amecorg.com/wp-content/uploads/2019/11/globe-head-travel-SM.jpg 983 1440 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-27 21:08:152019-11-27 21:08:15Putting Planning at the Heart of Measurement
How do you build an agency measurement and evaluation practice from the ground up?19th November 2019Measurement. It is a fundamental part of almost every brief we… https://amecorg.com/wp-content/uploads/2019/11/20002359-9pt2C6HG.jpg 355 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-19 13:32:482019-11-19 13:32:48How do you build an agency measurement and evaluation practice from the ground up?
Manchester PR agencies collaborate in global knowledge sharing push14th November 2019MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three… https://amecorg.com/wp-content/uploads/2019/11/L-R-Rick-Guttridge-Libby-HOward-James-Crawford.IMG_6154.png 1000 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-14 16:06:562019-11-14 16:09:47Manchester PR agencies collaborate in global knowledge sharing push
Three measurement myths debunked12th November 2019What’s stopping you doing measurement? According to the… https://amecorg.com/wp-content/uploads/2019/11/tapemeasure.png 450 701 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-12 13:27:402019-11-12 13:30:05Three measurement myths debunked
How PR can play a major role in commercial measurement and attribution11th November 2019Contrary to popular belief, PRs can and should play a major role… https://amecorg.com/wp-content/uploads/2019/11/man_digital_tablet_digital.jpg 256 384 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-11 13:32:482019-11-12 13:52:26How PR can play a major role in commercial measurement and attribution
How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?6th November 2019 AMEC MM 2019 BLOG - Rick Guttridge, Co-Owner and Managing… https://amecorg.com/wp-content/uploads/2019/11/sg-300x170-1.png 170 300 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-06 11:43:352019-11-07 11:02:07How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?
Why every month should be measurement month1st November 2019Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause. https://amecorg.com/wp-content/uploads/2019/11/AMEC-Measurement-Month-2019.jpg 430 1000 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2019-11-01 16:11:312019-11-13 17:02:57Why every month should be measurement month