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International association for the measurement and evaluation of communication
Sven Winnefeld, AI Strategist at Hotwire, was one of the first people in the world to talk about GAIO. His article “What is GAIO?”, published in t3n and w&v, among others, triggered a broader discussion on the topic for the first time. Alongside leading client PR program strategies, he is currently developing an innovative GAIO tool that can be used to analyze the visibility of brands and products in generative AI tools.
Job Title: Strategy Director, AI, Hotwire