Sven Winnefeld

Strategy Director, AI, Hotwire

Sven Winnefeld, AI Strategist at Hotwire, was one of the first people in the world to talk about GAIO. His article “What is GAIO?”, published in t3n and w&v, among others, triggered a broader discussion on the topic for the first time. Alongside leading client PR program strategies, he is currently developing an innovative GAIO tool that can be used to analyze the visibility of brands and products in generative AI tools.

Sven Winnefeld

Job Title: Strategy Director, AI, Hotwire

Sven Winnefeld, AI Strategist at Hotwire, was one of the first people in the world to talk about GAIO. His article “What is GAIO?”, published in t3n and w&v, among others, triggered a broader discussion on the topic for the first time. Alongside leading client PR program strategies, he is currently developing an innovative GAIO tool that can be used to analyze the visibility of brands and products in generative AI tools.