Sarah Myles

Director of Communications Measurements and Insights, McDonald's

Sarah Myles is at the forefront of driving data-driven communications and reputation strategy development at McDonald’s as the Director of Communications Measurements and Insights. She led the creation of this pioneering team to implement a robust reputation measurement framework and a multi-stakeholder insights strategy that resonates across Global Impact functions, including Communications, Government Relations, Philanthropy, Security, and Sustainability/Social Impact. Sarah’s leadership is instrumental in steering key areas such as crisis management, planning, and campaign performance. Her team’s daily responsibilities encompass an array of critical activities, including primary research, analytics, and media monitoring.

 Before her role at McDonald’s, Sarah honed her expertise at Edelman, the world’s largest communications firm. For nearly a decade, she advised some of the world’s most admired companies within the Data and Intelligence (DxI) practice. Her career is distinguished by a relentless commitment to ensuring data informs decision-making.

 Sarah is currently enrolled at Northwestern University where she is pursuing her Executive MBA.

Sarah Myles

Job Title: Director of Communications Measurements and Insights, McDonald's

Sarah Myles is at the forefront of driving data-driven communications and reputation strategy development at McDonald’s as the Director of Communications Measurements and Insights. She led the creation of this pioneering team to implement a robust reputation measurement framework and a multi-stakeholder insights strategy that resonates across Global Impact functions, including Communications, Government Relations, Philanthropy, Security, and Sustainability/Social Impact. Sarah’s leadership is instrumental in steering key areas such as crisis management, planning, and campaign performance. Her team’s daily responsibilities encompass an array of critical activities, including primary research, analytics, and media monitoring.

 Before her role at McDonald’s, Sarah honed her expertise at Edelman, the world’s largest communications firm. For nearly a decade, she advised some of the world’s most admired companies within the Data and Intelligence (DxI) practice. Her career is distinguished by a relentless commitment to ensuring data informs decision-making.

 Sarah is currently enrolled at Northwestern University where she is pursuing her Executive MBA.

Sarah Myles has spoken as the following Amec Summits