Roy Persson

Head of Corporate Reputation & PR - National Research Group

Roy Persson is a dynamic strategic leader in the insights industry, renowned for his expertise in both brand and corporate reputation management. With a strong background in marketing and communication, he excels in crafting campaigns, initiatives, and policies anchored in measurement insights. As the current Head of Reputation and PR at National Research Group, he pioneers innovative reputation measurement methodologies, focused on connecting a company’s purpose and impact strategies to real world outcomes for the business. With a proven track record spanning roles at Ipsos, YouGov, Weber Shandwick, and MetLife, Roy is a strategic thinker adept at using measurement to plan communications and evaluate corporate campaigns.

Roy Persson

Job Title: Head of Corporate Reputation & PR - National Research Group

Roy Persson is a dynamic strategic leader in the insights industry, renowned for his expertise in both brand and corporate reputation management. With a strong background in marketing and communication, he excels in crafting campaigns, initiatives, and policies anchored in measurement insights. As the current Head of Reputation and PR at National Research Group, he pioneers innovative reputation measurement methodologies, focused on connecting a company’s purpose and impact strategies to real world outcomes for the business. With a proven track record spanning roles at Ipsos, YouGov, Weber Shandwick, and MetLife, Roy is a strategic thinker adept at using measurement to plan communications and evaluate corporate campaigns.

Roy Persson has spoken as the following Amec Summits