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International association for the measurement and evaluation of communication
Rob has diverse, global marketing experience, having run creative, media, communication and research agencies in his career. His focus on holistic data-fed, insight-led insights has led to breakthrough strategies for clients such as adidas, Porsche, Microsoft, Google, P&G, Apple and Virgin America . He helped launch Dataxet in 2020 with a focus on introducing new planning and measurement frameworks that help brands compete and thrive in the attention economy.
Job Title: Managing Partner & Chief Strategy Officer - Dataxet