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International association for the measurement and evaluation of communication
Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as Global Head of Data & Analytics, he leads the data, insight and analytics function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire’s long-term data strategy and vision, and more. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.
Job Title: Global Head of Data & Analytics - Hotwire