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International association for the measurement and evaluation of communication
Mediality CEO Bruce Davidson is a journalist and entrepreneur with more than 40 years media experience. Bruce worked as a journalist in regional, community and national newspapers, including senior editorial positions at metropolitan title the Sun News-Pictorial in Melbourne.
In 1991 Bruce formed Pagemasters, a page-ready solutions provider, and built the business to a vital supplier to all major print titles in Australia. In 2002, Pagemasters was acquired by the national news agency AAP and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010, which he held for 10 years.
After the sale of the AAP Newswire in 2020, Bruce was appointed CEO of Mediality, which continues the Pagemasters operations as well as press release distributor Medianet and horse racing data supplier Mediality Racing.
Job Title: CEO, Mediality