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International association for the measurement and evaluation of communication
Dr. Adi is currently Vice-President and Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin and the Vice-Chair of the PRCA International University Advisory Board. Prior to her role there, she has held lecturing and research posts in the UK, Belgium and Bahrain. She presents herself as a digital humanist and public relations consultant. Her work in recent years has been mostly focused the future of PR, gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. In 2019, Dr. Adi has launched Women in PR, podcast series featuring interviews with women that have embraced PR (as research or practice or both) and in 2022-2023 coordinated together with Thomas Stoeckle the “Future of PR/Comms and their social impact” international Delphi study
Job Title: Professor of Public Relations/Corporate Communication, Quadriga University of Applied Sciences