Colin Wheeler is a specialist in in research, insight and communications evaluation. He is Managing Director of Survey Solutions, offering research consultancy and feedback services. For several years Colin offered freelance consultancy via Underderstanding Expertise, utilising 20 years’ experience in agency and client-side roles. He was a member of the International Board for AMEC for many years, and is a member of the MRS & ESOMAR. His prior experience includes setting up and running the WE Communications EMEA Insight & Analytics team, providing measurable insight and understanding for client communications activity for over 3 years, and 9 years at British Airways specializing in global brand, communications and reputation research. Colin has also worked with several global market research agencies. Flexible and approachable, he takes a customised approach to business problems, ensuring the background and context is clear and delivering practical and relevant recommendations and direction.

• Analytics and ROI
• Corporate Reputation and Brand Equity
• Effectiveness measurement on a shoestring
• How to measure corporate reputation and brand equity
• How to turn data into insights
• Increasing desire to more deliberately quantify the impact of communications programs
• Public Relations Research Measurement and Evaluation
• Social media and the need for an affordable model Corporate Reputation and Brand Equity
• Social Media Measurement
• The Future of PR (data/insights/digital…)
• The relationship between the agency and the measurement provider
• The Rise and Rise of Reputation Management
• The role of measurement in driving employee engagement
• Using Communications Research to Drive Business Results
• Why measurement and analytics is important to PR professionals

• Personal Email: [email protected]
• Mobile Phone Number: 07958 322092
• Social Media Accounts:
• Website: http://understandingexpertise.com/

• Job Title: Managing Director, Survey Solutions Ltd
• Website: https://www.surveysolutions.co.uk/
• Company Email: [email protected]

Proposed Presentation Titles

• Why you should care about good evaluation
• Getting the basics in place for audience insight and communications evaluation
• Why a single metric approach will mislead
• Why the context is important and how to understand it
• Combining data for better insight