International association for the measurement and evaluation of communication
Integrated Evaluation Framework |Planning Resources | M3 | Barcelona Principles | PR Planning Primer
AMEC is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research.
AMEC currently has more than 200 members in 86 countries worldwide.
Interested in making an impact and shaping the future? Consider joining AMEC as a member organization. Benefit from free member education, exclusive resources, and community networking opportunities or reach out to discuss the broader advantages of becoming a member with us and e-mail enquiry.
AMEC has members across the globe, every AMEC member has the opportunity to be part of their regional Chapter community for events and information exchange.
AMEC has Chapters in Asia Pacific, Latin America, Middle East and Africa’s, North America, and Europe.
Every AMEC member has the opportunity to take part in the activities of the Regional Chapter for their geography.
“The AMEC International Measurement Certificate gave me a new, wider perspective on media measurement integration. I would have no hesitation about recommending the programme to anyone else”
Janez Kne
Head of analytical department
PRESS CLIPPING, d.o.o., SLOVENIA
Use AMEC’s interactive PR planning, ongoing measurement and evaluation tool created, a dedicated supporting tutorial to help navigate the tool is now available.
““The AMEC Integrated Evaluation Framework is a ground-breaking tool to demonstrate best measurement and evaluation practices in an easy and understandable way. It opens up new and interesting conversations and is invaluable at strengthening relationships, truly making measurement partners play a much more strategic role in their clients’ lives.”
Francois van Dyk
Head of Operations,
Ornico Group (Pty) Ltd, South Africa
