For today’s time-poor, resource constrained, communication’s professional, the issue isn’t a lack of data, the challenge is knowing how to use the data. Without measuring the things that matter it’s impossible to discover the true story that’ll drive productive and memorable conversations with business leaders.

In this webinar, learn:
• How two different interpretations of data might lead to two very different boardroom discussions
• Why context is king, and
• How the correct evaluation of data helps PR show its impact

Using the example of a challenger bank, we demonstrate the difference between taking data at face value and proper data evaluation. Discovering a story that may otherwise have been missed.