Measurement Month 2019

Communications Week 2019 is returning to New York, London and Germany October 14-18, 2019. This year’s conference will take on VALUE in PR, marketing and media.

Now, more than ever, the PR, media and marketing industries are being called into question by key stakeholders. The value of each practice has been challenged over time and as we head towards 2020, a new approach is expected. As a result of increasing pressure and marketplace demand, we need to prove the value of our work in new ways.

With an agenda that covers data science, social media best practices, technological innovations, content marketing takeaways, PR and media relations secrets, internal communication, measurement insights, sustainability and activism and more, you’ll see how far communications has evolved—and what you must do to be on the forefront of the next frontier.

The AMEC Agency Group will be providing month long content throughout Measurement Month.

The aim to provide agency peers with constructive solutions to some of the most common measurement challenges faced by agencies, proposed by measurement leaders (AMEC Agency Group members), serialised throughout Measurement Month.

The communication agency Hotwire and the data analysis company Rebold invite you to the conference ‘New models of measurement in communication and PR’ where we will know the different strategies that different companies are implementing to evaluate the impact of their communication and case studies.

In an uncertain world, marketers must show certainty more than ever. That is why the focus must be on growth. In this session, Giles will explore the need, now more than ever, to quantify engagement in new ways and show the link to growth. Revealing new findings from a global study of the world’s largest public companies, the presentation will show how and where opportunities exist for marketers to optimize, create, innovate and excel across the marketing ecosystem.

As other disciplines rename and claim traditional PR domains, it seems that the relevance and importance of PR has great potential to fall behind. Is a renewed focus on measurement and evaluation a way to reclaim our expertise and respect for the profession?

In a special Measurement Month panel webinar, three veterans of very different communication fields come together to discuss the importance of M & E, why practitioners seem to be reluctant to use this powerful tool, how simple it is, and where the profession has potential to go by hitching its wagon to M & E.

This full-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practice and share current global measurement standards.

Learn how integrate performance measurement principles into communication strategies, assess constructive and agile communication measurement techniques, create performance indicators into strategic planning and implementation.

Understand the tools available to measure communication in a 360-degree approach internally and externally.

Join us on 11th November, when measurement and evaluation consultant Steph Bridgeman will be with us from the UK to celebrate AMEC’s ‘Measurement Month’.

Steph is supported by a team at Experienced Media Analysts; together they have supplied resource and expertise to many of the world’s leading PR measurement companies and brands. She has served on AMEC’s Young Leaders Group and its Education Group and has taught PR measurement and analytics to university students and apprentices in UK educational institutions.

Steph will draw on her recent experience as a measurement associate at Intelligent Conversation, a Manchester and London based strategic communications agency – also a PRCA Measurement Champion – on how to embed a strong PR measurement attitude in your agency.

Please get in touch with [email protected] if you have any questions.

The past election to the National Council has shown that anyone who understands social media has already mastered a good part of the election campaign and the political debate. However, this development holds opportunities and dangers: Social media communication is considered credible and authentic, fast and barrier-free, but also paves the way for populism, echo chambers and false reports.

We look at the presence leaders in the social networks of the past election, and how their campaigns have affected the outcome of the election. We also want to know how the various channels are used in the coalition negotiations and what the economy can look to the parties’ communication strategies.

During Measurement Month join Golin, AMEC’s Measurement team of the year, and a panel of insight driven brands to learn how the most inspired measurement techniques are demonstrating the value of PR, optimising and predicting campaign outcomes and proving PR’s effectiveness on Roi for the C-Suite

How do we assess the value and impact of communications and stakeholder engagement? Through examples and industry best practices, this session will introduce the World Bank Measurement and Evaluation Framework for Communications, and a new Guide for Communications Measurement aimed at helping communication staff at the World Bank Group apply the framework and learn best measurement practices. The session will close with a case study on how the framework was used to measure the impact of the Human Capital Strategic Communications and Stakeholder Engagement Plan.

Participants will gain insight using practical examples on:

·         Setting clear and measurable goals and objectives

·         Defining target audiences

·         Measuring outputs and outcomes to assess overall impact

·         Setting KPIs and aligning them to communications and engagement objectives and target audiences

·         Using the World Bank Group’s impact measurement framework to encourage continuous performance improvement

·         New tools and tactics available for measuring the impact of communications and stakeholder engagement

Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.

To mark AMEC (International Association for Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.

Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.

November is PR Measurement Month – a global opportunity for communicators to reflect on best practice as well as emerging areas of research interest.

An initiative of the International Association for Measurement and Evaluation of Communication (AMEC), Measurement Month is supported in Australia by the PRIA Education Community Committee.

In this ACPRESS webinar, we review the latest industry resources available to help communicators prove their value including AMEC’s Integrated Evaluation Framework and Measurement Maturity Mapper along with a SMART Objective Builder designed especially for communicators.

Potential questions

1. What are the barriers to adopting new M&E frameworks?
2. How do industry frameworks measure up against academic rigour?
3. Do frameworks for measurement really count?
4. Faced with a measurement task, how would academia and industry tackle the challenge?
5. Are measurement frameworks the domains of academia?Bio: Deb Camden Bachelor of Business (QUT), MBA (UQ)Deb Camden is an Australian communication veteran with more than 35 years’ experience as a strategic communication consultant and a Bronze Award winner at the 2019 International Awards for Communication Effectiveness.

   A member of AMEC and the PRIA Education Community Committee, Deb is the innovator behind The Communication Dividend, a new best-practice data and analytics solution that empowers communication professionals to prove their value.

   Deb was inspired in her quest following a second attempt to complete her doctoral studies. Her latest stint in academia inspired her to set about solving what has long been identified as a pressing issue for global communicators – to be taken seriously for the value communication provides.

   Contact

   Email: [email protected]

   LinkedIn: LinkedIn: https://www.linkedin.com/in/deb-camden-27580b26/

   Twitter:@DebCamden

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world,

As the AMEC community assembles for Measurement Month 2019, our European Chapter Chair Barbara Bassi and Vice Chair Nadin Vernon are joined by industry experts from across key European markets for an informative discussion.

The conversation answers essential questions facing the measurement and evaluation community, provides expert advice and highlights important trends within the industry. Read here

For AMEC Measurement Month, November 2019 the Global Managing Director of AMEC, Johna Burke, comes to Vienna. At the invitation of OBSERVER business people get the opportunity during a workshop to learn how to set up a Measurement Framework and how this can improve the achievement of goals in communication and business. It´s not about Measurement as an end in itself, but as an integral part of the company strategy. Stay tuned to the After Work Reception with a keynote address on the latest trends in communication evaluation.

Time schedule:

3.30pm – 5.30pm (GMT+1) Workshop

6.00pm – 7.30pm (GMT+1) After Work Reception

Smoke Signal – A Public Relations podcast host, Paul Cheal, talks with global measurement expert, Fraser Likely, about the future of measurement and evaluation.

As a communication management consultant, adjunct professor and researcher, Canadian-based Fraser Likely has been interested in the evolution of evaluation and measurement in public relations and strategic communication over the last 40 years.

In this special podcast for Measurement Month, Fraser shares his thoughts on:

• The role of technology in enabling better measurement
• The disconnect between theory and practice and how we overcome that
• What’s next in measurement and evaluation.

Vanity Metrics: how to discard data that threatens your strategy

On November 20th and within the framework of the AMEC Measurement Month 2019 #AMECMM, buho™ along with FTI Consulting and GlobalNews Colombia invites you to “Vanity Metrics: How to discard data that threatens your strategy”, a series of conferences and workshops that will allow you to understand how organizations should measure their communication strategies in order to know the true value of brands and to achieve their business goals. In this opportunity we will have 3 conferences: Brent McGoldrick – Senior Managing Director of FTI Consulting – Measurement for Managers: Beyond Vanity Metrics. Juan Fernando Giraldo – CSO and Strategy Manager and cofounder of buho™ – The Road to Strategic Measurement. Carlos Alfredo Diaz – General Manager of GlobalNews Group and the AMEC Latin America Chapter Chair – The Value of the Corporate Reputation. For more information, please visit our social networks @buho_media or our website buho.media

With increasing demand for demonstrating the true value of PR, it is critical for the discipline to be able to measure work effectively and show outcomes to key stakeholders.
But it can be challenging for brands to implement a comprehensive measurement framework and make effective use of the tools that are available. It’s often even more challenging to figure out how best to deliver this information to the C-suite.
In an exciting new partnership with AMEC, the inaugural PRWeek Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.
Through expert talks, case study presentations and practical workshops, delegates will learn what effective small- and large-scale PR measurement looks like, discover innovative ideas and tools, and gain vital new perspectives.

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world.

Join us on Wednesday, November 20th at 6:30pm for refreshments and to meet other communications pros working to justify the unique value of their work.

You’ll also have the chance to get your burning measurement questions answered by AMEC chapter members and, just in case you haven’t been following the dozens of other great Measurement Month events from across the globe, we’ll share some brief highlights and takeaways to keep in mind as 2020 fast approaches.

Whether you’re just starting on your measurement journey or are a veteran data/analytics master, we invite you to join us for free drinks, networking, lively discussion, and, weather pending, a stunning rooftop view.

Festivities start at 6:30pm at Muck Rack’s office at 96 Spring Street, NY, NY 10012 on the 7th Floor.

This offline round table organized by PR News is to present M3 Mapping on Russian market. Speakers and participants will also discuss the following topics as how to build a measurement system in a company, how to set a KPI with management, what is the difference in KPI in different industries, PR measurement practice in Russia and other countries.

Crack measurement now with this practical workshop that will take the fear out of PR reporting.

Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.

But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.

Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:

• Help you to think more strategically about the organisational impact of the work you do
• Show you how effective measurement can be done far more easily than you think
• Demystify the jargon and highlight the most useful tools and resources, many of them free
• Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away
• Consolidate your learning with a one-to-one follow-up Skype meeting.

Join us for a panel discussion and happy hour to celebrate Measurement Month. The panelists will discuss the state of measurement and answer your pressing questions about all things measurement.

While the professional discipline of planning is over 50 years old in advertising, it is still relatively new in PR.

Strategic campaign planning should be a critical, inseparable part of measurement and evaluation.

But too often, it‘s a missing component, limiting the ability for PR and Communications to demonstrate impact.

The new AMEC Campaign Planning Guide, produced by ENGINE Mischief with AMEC, will demonstrate how we can move from “writing a plan”, to Planning being the voice of the audience (and their influences), the guardian of effectiveness, and seller of ideas.

It will explore how Planning can help overcome some of the common challenges both agencies and in-house communications professionals face, including:

• Ensuring that effective measurement and evaluation is considered at the beginning of a campaign.
• Focusing on key objectives and desired outputs, and avoiding a scattergun approach to communications.
• Considering the most appropriate timeframe for analysis, and guarding against short-termism.

Join Burrelles and Edelman for this insightful presenation during AMEC Measurement Month. Edelman has been measuring trust for 19 years. The 2019 Edelman Trust Barometer revealed that trust has changed profoundly in the past year – people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and government and media ( both 47 percent). During this webinar we will:

• Look at a few of the overall highlights from this year’s study
• Examine key findings around media
• Consider some of the core pillars for companies to measure their trust

This is an event targeted at enlightening PR professionals on the importance of Measurement and Evaluation in a Public relations program.

Schedule

– 1hr 30 mins (Session);

– 30 mins (Questions and Answers).

Join Burrelles and Jon Meakin, as he discusses some of the issues common to any PR professionals wrestling with how to enhance their evaluation efforts, be they in-house or agency, and try to answer questions such as:

• What does good evaluation look like?
• There’s so much I could measure, but what should I measure?
• How do I persuade colleagues we need to change what we’ve been doing?
• Where and how do I begin?

Cision is hosting its second annual CommsCon conference, on Tuesday 26 November at Hawker House in London.

CommsCon brings together expert commentators and panel discussions on a range of topics around the evolution of communications and PR that we hope will provide insight and spark debate to inspire your 2020 comms strategy.

The agenda has been shaped in partnership with PRWeek and CorpComms to include keynotes speeches, panels, and case study sessions. There will also be plenty of opportunity for you to network with your peers, experts and panelists.

Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.

To mark AMEC (International Association for Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.

Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.

Crack measurement now with this practical workshop that will take the fear out of PR reporting.

Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.

But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.

Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:

• Help you to think more strategically about the organisational impact of the work you do
• Show you how effective measurement can be done far more easily than you think
• Demystify the jargon and highlight the most useful tools and resources, many of them free
• Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away
• Consolidate your learning with a one-to-one follow-up Skype meeting.

Brought to you in association with AMEC, the PRCA Measurement Conference is focused on showcasing the essential trends and thought-leadership presented during measurement month to help make measurement matter within your PR consultancy or in-house team.

With increasing demand for demonstrating the true value of PR, this half-day Conference is targeted at enlightening PR professionals like yourself on the importance of measurement and presenting results to key stakeholders