AMEC AWARDS 2024 WINNERS AMEC Lifetime Achievement Award The Don Bartholomew Award for outstanding service to the industry WINNER Dr Anne Gregory AMEC Platinum Awards Platinum Award For The Most Effective Campaign Of The Year GRAND PRIX WINNER Best use of new technology in communications measurement Burson – Building A Strategic Intelligence Platform for PR Platinum Award For The AMEC Communications, Research and Measurement Team Of The Year GRAND PRIX WINNER Golin CATEGORIES FOR ALL Best crisis comms measurement and reporting Gold Infomedia AS & Bane Nor – Crisis on the Tracks: Managing Communication When Trains Grind to a Halt LexisNexis & Fifth Third Bank – Responding to the Spring ’23 Regional Banking Crisis Silver Fullintel & Horizon Health Network – Mastering Crisis Management: Advanced Media Analytics for Horizon Health Network Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine Best evaluation on a small budget (<£10,000 or <$10,000) Gold Maverick Indonesia & 1000 Days Fund – Data Insights to Drive Media Advocacy on Stunting Prevention Silver Onclusive & Fondation Jean Jaures – European Elections 2024 – Using independent media analysis to inform the political and public debate Bronze CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation Ruepoint & Defence Forces of Ireland Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024 Best first steps on a measurement journey Gold CARMA & Nissan Motor Corporation – The journey toward world-leading measurement Silver Commetric & FMCG brand – Bridging the data gap: an FMCG brand’s first steps in holistic communications measurement UNICEPTA GmbH & Airbus – Boosting Reputation: Airbus Teams Up with UNICEPTA for Monthly Reviews Bronze Asuransi Astra – #PerempuanBermakna (Meaningful Women) CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning Best multi-market reporting Gold CARMA & INFINITI – The measurement dream: Multi market impact Silver Fullintel & Global Healthcare Company – Global Impact: Advanced Media Metrics Driving Multi-Market Success Bronze Omnicom PR Group & Anonymous Client – Identifying Opportunities for Business Strategy Communications UNICEPTA UK & UNICEF – Strategically leveraging media intelligence globally and locally to help children in emergencies Best use of a measurement framework Gold Smoking Gun & Versuni Philips – Smart Living, Smarter Comms Silver Fullintel & Global Pharmaceutical Company – Precision in Action: Fullintel’s Advanced Measurement Framework for Global Pharmaceutical Company Hotwire & Ebay – eBay & Hotwire: Communications Analytics Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy Bronze Aduro Communications For In Kind Direct – Not A Choice Best use of integrated communication measurement/research Gold Bottle & Caba – Bottle & Caba ’The Cash Conversation’ Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard Edelman Data & Intelligence & DP World – Global Freight Summit GOLIN & Specsavers – The Misheard Version Inzio Evoke & Gedeon Richter – Red Flag Unicepta GmbH – Transition to Holistic Reporting: Capital Markets Day 2024 Silver CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel Commetric & FMCG Brand – Beyond silos: integrating multiple data sources for comprehensive brand insights Bronze InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy Best use of measurement for a single event or campaign Gold Golin & Specsavers – The Misheard Version IPB University – IPB Goes To School Red Consultancy & McDonald’s UK & Ireland – McDonald’s Best Burger Sensoriummm UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024 Silver /prompt. & Cetaphil – Valuing Super Bowl Success Acorn Strategy & Abu Dhabi Global Markets – Abu Dhabi Global Market – RESOLVE Ketchum & The Wine Group – Quantifying Brand Impact for Cupcake Vineyards Onclusive & MNHN (Museum National d’Histoire Naturelle) – With FELINES, how MNHN expanded its audience and contributed to its project ”educate through wonder and raise awareness of the protection of the living” UNICEPTA GmbH & Airbus – Dubai Airshow 2023 – External Communications Impact Analysis Bronze Coes – Media Analysis & Liberty – Who is winning the 5G race in Costa Rica Best use of measurement for Internal Communications Gold Arriva Rail London & 106 Communications – The 5 to drive Silver Citypress & Aldi – Becoming the nation’s favourite place to work Commetric & Anonymous FMCG Brand – An FMCG brand’s executive news and social media report: partnering with Commetric for internal comms impact Bronze /prompt. & Daiichi Sankyo – Engage & Elevate Employees Medianet Insights – Knowledge is Power – How Medianet used measurement best practices to drive its own success Best use of measurement to improve storytelling Gold Golin & Specsavers – The Misheard Version Ketchum & Wendy’s – Crafting Audience First Insights for Breakfast Silver Bottle – Bottle x How Many People? Burson & Vision Direct – The World’s Most Visible Football Kit CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel Bronze CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation Best use of new technology in communications measurement Gold Burson – Building A Strategic Intelligence Platform for PR Fullintel & Global Medical Devices Company – Innovative Metrics in Action: How Fullintel’s Tech-Driven Approach Enhanced Global Medical Devices Company’s Media Measurement Medianet Insights & Identrics – Leveraging the power of AI to automate media insights Best use of social media measurement Gold Methods+Mastery & Google Platforms & Ecosystems – iPager decoded: Using LLMs to help Android understand sentiment about the infamous green bubble & Apple’s outdated messaging tech Silver Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine Bronze Burson & Global Pharmaceutical Client – Rare Voices, Real Impact: Impactful Social Listening for a Global Pharmaceutical Client Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare Innovation award for new measurement methodologies Gold Burson – Building A Strategic Intelligence Platform for PR Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard Silver Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value Bronze Shell – Connecting reputation, customer and behavioural insights through a transformational approach to brand tracking Most effective planning, research and evaluation in business-to-business communications Gold Burson & Anonymous Client – Data and AI fuelling enterprise customer targeting Silver CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation Wildfire & Bango – Bango — Digital Vending Machine Bronze Globetrack & The Kenya Revenue Authority – eTIMS and Tax amnesty Ketchum & Teradata – Building Trust in AI: A Data-Driven B2B Communications Strategy Most effective planning, research and evaluation in consumer communications Gold Buho Media & Rappi – Enhancing Rappi’s Reputation Through Citizen-Centric Communication Edelman Data & Intelligence & Ajinomoto – #CancelPizza Golin & Specsavers – The Misheard Version Silver CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights Inizio Evoke & Gedeon Richter – Red Flag Bronze /prompt. & Anonymous – The Value of Disrupting the Met Gala Burson & Anonymous Consumer Brand – Measuring the true impact of messaging with GenZ for a global CPG brand Edelman Data & Intelligence & The Lego Group (Lego) – Play Well Most effective planning, research and evaluation in the public and not-for-profit sectors Gold Edelman Data & Intelligence & Ampara – The Wild Algorithm Reset Silver Golin & New York State Maple Producers Association – Maple Map of the USA UNICEPTA UK & UNICEF – Strategically leveraging media intelligence across functions to support children in emergencies Bronze CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program Orangefiery & Anonymous Client Most effective planning, research and evaluation of a Diversity and Inclusion Programme Gold Edelman Data & Intelligence & Lego – Play Well Silver Infomedia & Sydbank – D&I initiative to advance financial well-being for younger women through data-driven insights Bronze UNICEPTA UK & Global Brands – In the Picture : A study of visual representation of marginalised people in Instagram content Most effective planning, research and evaluation of a ESG programme Gold Ketchum & Michelin – Driving Michelin’s Sustainable Edge McDonald’s Corporation – Making McDonald’s Famous for Positive Impact Silver Infomedia & STARK Group – Securing Target Group Impact through Multi-stakeholder Evaluation and a Differentiated Communication Strategy for ESG Initiatives. Bronze Ruepoint & PwC Most effective planning, research and evaluation: APAC Gold CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel Most effective planning, research and evaluation: Europe Gold Commetric & FMCG brand – An FMCG brand’s communication insights transformed Golin & Specsavers – The Misheard Vision Silver CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement Bronze CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning Infomedia & Salling Group – Integrated planning and evaluation – new perspectives leading to historic brand investment Onclusive & Otto Group – Otto Group: Embracing the Opportunities of Transformation Ruepoint & Defence Forces of Ireland Most effective planning, research and evaluation: Latin America Gold Edelman Data & Intelligence & Nissan – Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds Silver GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present Most effective planning, research and evaluation: Middle East & Africas Gold CARMA & AMANA – Measuring the effectiveness of AMANA’s Comms strategy UNICEPTA UK & AstraZeneca MEA – Transforming Healthcare Delivery in the MEA Region with AstraZeneca Silver CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation CARMA & AD Ports Group – Measuring the effectiveness of AD Ports Group’s strategy Bronze CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program Most effective planning, research and evaluation: North America Gold /prompt. & Anonymous – Empowering Caregivers Silver Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value Most impactful client recommendations arising from a measurement study Gold Orangefiery & Anonymous Client Ketchum & American Egg Board – Cracking the Code on Audience Targeting Silver CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes Medianet Insights & Anonymous Client – Putting the human back into human resources – How Medianet Insights helped a major federal agency manage it’s reputation crisis UNICEPTA UK & UNICEF – Putting gut feelings to the test: An analysis of what drives engagement with NGO social media posts Bronze InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action Ruepoint & Defence Forces of Ireland Step Change Award – for the best improvement of a measurement journey Gold Commetric & Biotech Company – How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results Fullintel & Global Pharmaceutical Company – A New Era of Measurement: The Global Pharmaceutical Company Transformation Journey UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024 UNICEPTA UK & AstraZeneca MEA – Transforming healthcare delivery in the MEA Region with AstraZeneca Silver Fullintel & Global Healthcare Company – Transforming Measurement: Journey to Predictive Media Excellence Ketchum & Clorox – Influencing cleanliness, from insights to impact Bronze CARMA & Nissan Motor Corporation – The journey toward world-leading measurement CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning Fullintel & Amazon Prime Video – Streaming Success: Amazon Prime Video’s Leap in Media Measurement Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024 CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective change of practice in measurement in consumer communications (In-House Communication Teams) Gold Nissan Motor Corporation – The journey toward world-leading measurement Weber Shandwick & Kellanova – Pop-Tarts: A Tale of Two Flavors Most effective planning, research and evaluation in consumer communications (In-House Communication Teams) Silver Nissan Motor Corporation – Nissan’s Evolution Most effective planning, research and evaluation in the public and not-for-profit sectors (In-House Communication Teams) Gold National Highways UK – Lend a paw – bin your litter! Most Effective Change of Practice in measurement in the public and not-for-profit sectors (In-House Communication Teams) Gold UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change Regional Awards (In-House Communication Teams) Gold Latin America – Banco Popular Dominicano – The bank of ideas North America – UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change SPECIAL AWARDS AMEC Communications, Research and Measurement Team (organisation) of the Year – large Winners CARMA Golin AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized Winners Citypress Medianet Insights AMEC Communications, Research and Measurement Team (organisation) of the Year – Small Winner Clip News HIGHLY COMMENDED Experienced Media Analysts AMEC Professional of the Year Awards (Young Professional & Executive) Executive Of The Year Ketchum – Stacey Jaffe, Vice President Group Manager Young Professional Of The Year UNICEPTA UK – Oli Nash, Insight Director HIGHLY COMMENDED Edelman Data & Intelligence – Samira Guerra, Account Director Ruepoint – Iskren Lilov, Head of Marketing and Communications AMEC Student of the Year Winner Rhiannon Smith, Global Wales Marketing Officer, Universities Wales