AMEC AWARDS 2024 SHORTLIST

CATEGORIES FOR ALL


Best crisis comms measurement and reporting

Fullintel & Horizon Health Network – Mastering Crisis Management: Advanced Media Analytics for Horizon Health Network

Infomedia AS & Bane NOR – Crisis on the Tracks: Managing Communication When Trains Grind to a Halt

Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine

LexisNexis & Fifth Third Bank – Responding to the Spring ’23 Regional Banking Crisis


Best evaluation on a small budget (<£10,000 or <$10,000)

CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

Maverick Indonesia & 1000 Days Fund – Data Insights to Drive Media Advocacy on Stunting Prevention

Onclusive & Fondation Jean Jaures – European Elections 2024 – Using independent media analysis to inform the political and public debate

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

Ruepoint & Defence Forces of Ireland


Best first steps on a measurement journey

A Data Pro & Signal AI & ServiceNow – Quarterly multi-market reporting via hybrid AI-human coding and analysis

Asuransi Astra – #PerempuanBermakna (Meaningful Women)

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Commetric & FMCG brand – Bridging the data gap: an FMCG brand’s first steps in holistic communications measurement

UNICEPTA GmbH & Airbus – Boosting Reputation: Airbus Teams Up with UNICEPTA for Monthly Reviews


Best multi-market reporting

CARMA & INFINITI – The measurement dream: Multi market impact

Fullintel & Global Healthcare Company – Global Impact: Advanced Media Metrics Driving Multi-Market Success

Hotwire & Elastic – Elastic & Hotwire – Global Comms Reporting

Omnicom PR Group & Anonymous Client – Identifying Opportunities for Business Strategy Communications

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence globally and locally to help children in emergencies


Best use of a measurement framework

/prompt. & Jazz Pharmceuticals – Rare Disease Omnichannel Measurement

Aduro Communications For In Kind Direct – Not A Choice

Fullintel & Global Pharmaceutical Company Precision in Action: Fullintel’s Advanced Measurement Framework for Global Pharmaceutical Company

Fullintel & Global Meal-Kit Company- Delivering Insights: Fullintel’s Recipe for Measuring Global Meal-Kit Delivery Company’s Media Impact

Hotwire & Ebay – eBay & Hotwire: Communications Analytics

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy

Smoking Gun & Versuni Philips – Smart Living, Smarter Comms


Best use of integrated communication measurement/research

Bottle & Caba – Bottle & Caba ’The Cash Conversation’

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

Commetric & FMCG Brand – Beyond silos: integrating multiple data sources for comprehensive brand insights

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Edelman Data & Intelligence & DP World – Global Freight Summit

GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present

GOLIN & Specsavers – The Misheard Version

Inzio Evoke &  Gedeon Richter – Red Flag

InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy

Unicepta GmbH – Transition to Holistic Reporting: Capital Markets Day 2024


Best use of measurement for a single event or campaign

/prompt. & Cetaphil – Valuing Super Bowl Success

Acorn Strategy & Abu Dhabi Global Markets – Abu Dhabi Global Market – RESOLVE

Coes – Media Analysis & Liberty – Who is winning the 5G race in Costa Rica

Globetrack & Policyholders Compensation Fund – DHAMANA YA BIMA YAKO

Golin & Specsavers – The Misheard Version

IPB University – IPB Goes To School

Ketchum & The Wine Group – Quantifying Brand Impact for Cupcake Vineyards

Onclusive & MNHN (Museum National d’Histoire Naturelle) – With FELINES, how MNHN expanded its audience and contributed to its project ”educate through wonder and raise awareness of the protection of the living”

Red Consultancy & McDonald’s UK & Ireland – McDonald’s Best Burger Sensoriummm

UNICEPTA GmbH & Airbus – Dubai Airshow 2023 – External Communications Impact Analysis

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024


Best use of measurement for Internal Communications

/prompt. & Daiichi Sankyo – Engage & Elevate Employees

Arriva Rail London & 106 Communications – The 5 to drive

Burson & Anonymous Electric Vehicle brand – Internal Culture Change

Citypress & Aldi – Becoming the nation’s favourite place to work

Commetric & Anonymous FMCG Brand – An FMCG brand’s executive news and social media report: partnering with Commetric for internal comms impact

Medianet Insights – Knowledge is Power – How Medianet used measurement best practices to drive its own success


Best use of measurement to improve storytelling

Bottle – Bottle x How Many People?

Burson & Vision Direct – The World’s Most Visible Football Kit

CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

Golin & Specsavers – The Misheard Version

Ketchum & Wendy’s – Crafting Audience First Insights for Breakfast


Best use of new technology in communications measurement

/prompt. & Bark Air – Accelerating Media Analysis with Natural Language Processing

Burson – Building A Strategic Intelligence Platform for PR

Fullintel & Global Healthcare Company – Transforming Global Communication Metrics: Leveraging AI and Custom Scoring to Enhance Brand Perception

Fullintel & Global Medical Devices Company Innovative Metrics in Action: How Fullintel’s Tech-Driven Approach Enhanced Global Medical Devices Company’s Media Measurement

Medianet Insights & Identrics – Leveraging the power of AI to automate media insights


Best use of social media measurement

Burson & Global Pharmaceutical Client – Rare Voices, Real Impact: Impactful Social Listening for a Global Pharmaceutical Client

Coes – Media Analysis & United Nations – Dialogues of the Future: People’s perspectives about Costa Rica and the future they desire

Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine

Methods+Mastery & Google Platforms & Ecosystems – iPager decoded: Using LLMs to help Android understand sentiment about the infamous green bubble & Apple’s outdated messaging tech

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare


Innovation award for new measurement methodologies

Burson – Building A Strategic Intelligence Platform for PR

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value

Shell – Connecting reputation, customer and behavioural insights through a transformational approach to brand tracking


Most effective planning, research and evaluation in business-to-business communications

Burson & Anonymous Client – Data and AI fuelling enterprise customer targeting

CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

Globetrack & The Kenya Revenue Authority – eTIMS and Tax amnesty

Ketchum & Teradata – Building Trust in AI: A Data-Driven B2B Communications Strategy

Ruepoint & PwC

Wildfire & Bango – Bango — Digital Vending Machine


Most effective planning, research and evaluation in consumer communications

/prompt. & Anonymous – The Value of Disrupting the Met Gala

Acorn Strategy & Ruya – ruya, the bank you wish you had

buho Media & Rappi – Enhancing Rappi’s Reputation Through Citizen-Centric Communication

Burson & Anonymous Consumer Brand – Measuring the true impact of messaging with GenZ for a global CPG brand

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights

Edelman Data & Intelligence & Ajinomoto – #CancelPizza

Edelman Data & Intelligence & The Lego Group (Lego) – Play Well

Golin & Specsavers – The Misheard Version

Inizio Evoke & Gedeon Richter – Red Flag


Most effective planning, research and evaluation in the public and not-for-profit sectors

CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

Edelman Data & Intelligence & Ampara – The Wild Algorithm Reset

Golin & New York State Maple Producers Association – Maple Map of the USA

Orangefiery & Anonymous Client

Truescope Singapore Pte. Ltd. & National University of Singapore, Civic Tech Lab – Demystifying Portrayals Of Harmful Content On YouTube and TikTok

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence across functions to support children in emergencies


Most effective planning, research and evaluation of a Diversity and Inclusion Programme

/prompt. & Allergan Aesthetics – Foundation for Impactful DEI work within Aesthetics

Edelman Data & Intelligence & Lego – Play Well

Infomedia & Sydbank – D&I initiative to advance financial well-being for younger women through data-driven insights

UNICEPTA UK & Global Brands – In the Picture : A study of visual representation of marginalised people in Instagram content


Most effective planning, research and evaluation of a ESG programme

Infomedia & STARK Group – Securing Target Group Impact through Multi-stakeholder Evaluation and a Differentiated Communication Strategy for ESG Initiatives.

Ketchum & Michelin – Driving Michelin’s Sustainable Edge

McDonald’s Corporation – Making McDonald’s Famous for Positive Impact

Ruepoint & PwC


Most effective planning, research and evaluation: APAC

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

Concept BIU & TATA Motors Ltd. – Tata.ev – Move – with meaning


Most effective planning, research and evaluation: Europe

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement

Commetric & FMCG brand – An FMCG brand’s communication insights transformed

Golin & Specsavers – The Misheard Vision

Infomedia & Salling Group – Integrated planning and evaluation – new perspectives leading to historic brand investment

Onclusive & Otto Group – Otto Group: Embracing the Opportunities of Transformation

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

Ruepoint & Defence Forces of Ireland


Most effective planning, research and evaluation: Latin America

Edelman Data & Intelligence – Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds

GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present


Most effective planning, research and evaluation: Middle East & Africas

Acorn Strategy & ruya – ruya, the bank you wish you had

CARMA & Saudi Aramco – CARMA & Saudi Aramco: A journey to best practice measurement

CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

CARMA & AMANA – Measuring the effectiveness of AMANA’s Comms strategy

CARMA & AD Ports Group – Measuring the effectiveness of AD Ports Group’s strategy

CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

UNICEPTA UK & AstraZeneca MEA – Transforming Healthcare Delivery in the MEA Region with AstraZeneca


Most effective planning, research and evaluation: North America

/prompt. & Anonymous – Empowering Caregivers

Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value


Most impactful client recommendations arising from a measurement study

/prompt. – The Value of Measuring Corporate Reputation

CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes

InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Ketchum & American Egg Board – Cracking the Code on Audience Targeting

Medianet Insights & Anonymous Client – Putting the human back into human resources – How Medianet Insights helped a major federal agency manage it’s reputation crisis

MSL, Publicis Groupe Bulgaria & Retail Client – Measure to improve PR effectiveness in media with PR Brand Acceleration

Orangefiery & Anonymous Client

Ruepoint & Defence Forces of Ireland

UNICEPTA UK & UNICEF – Putting gut feelings to the test: An analysis of what drives engagement with NGO social media posts


Step Change Award – for the best improvement of a measurement journey

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Commetric & Biotech Company – How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results

Fullintel & Global Healthcare Company – Transforming Measurement: Journey to Predictive Media Excellence

Fullintel & Global Pharmaceutical Company A New Era of Measurement: The Global Pharmaceutical Company Transformation Journey

Fullintel & Amazon Prime Video – Streaming Success: Amazon Prime Video’s Leap in Media Measurement

Ketchum & Clorox – Influencing cleanliness, from insights to impact

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024

UNICEPTA UK & AstraZeneca MEA – Transforming healthcare delivery in the MEA Region with AstraZeneca

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective change of practice in measurement in consumer communications (In-House Communication Teams)

Nissan Motor Corporation – Nissan’s Evolution

Nissan Motor Corporation – The journey toward world-leading measurement

Weber Shandwick & Kellanova – Pop-Tarts: A Tale of Two Flavors


Most effective planning, research and evaluation in the public and not-for-profit sectors (In-House Communication Teams)

National Highways – Lend a paw – bin your litter!

UNDP – Forecasting Change: The Weather Kids Campaign



Regional Awards (In-House Communication Teams)

Banco Popular Dominicano – The bank of ideas

CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

McDonald’s Corporation –  Building a Reputation Measurement & Insights Program

UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change

SPECIAL AWARDS


AMEC Communications, Research and Measurement Team (organisation) of the Year – large

/prompt.’s Augmented Intelligence & Measurement Team

CARMA

Golin


AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized

Citypress

Medianet Insights

Hotwire


AMEC Communications, Research and Measurement Team (organisation) of the Year – Small

Clip News

Experienced Media Analysts


AMEC Professional of the Year Awards (Young Professional & Executive)

Edelman Data & Intelligence – Samira Guerra, Account Director

Golin – Samantha Kelsen, Senior Associate Analyst

Ketchum – Stacey Jaffe, Vice President Group Manager

Ketchum – Jemima Baker, Associate Research Director

Ruepoint – Iskren Lilov, Head of Marketing and Communications

UNICEPTA UK – Oli Nash, Insight Director


AMEC Student of the Year

Johanna Christina Spitz, European Central Bank

Rhiannon Smith, Global Wales Marketing Officer, Universities Wales