AMEC AWARDS 2024 WINNERS
AMEC Lifetime Achievement Award
The Don Bartholomew Award for outstanding service to the industry
WINNER
Dr Anne Gregory
AMEC Platinum Awards
Platinum Award For The Most Effective Campaign Of The Year
GRAND PRIX WINNER
Best use of new technology in communications measurement
Burson – Building A Strategic Intelligence Platform for PR
Platinum Award For The AMEC Communications, Research and Measurement Team Of The Year
GRAND PRIX WINNER
Golin
CATEGORIES FOR ALL
Best crisis comms measurement and reporting
Gold
Infomedia AS & Bane Nor – Crisis on the Tracks: Managing Communication When Trains Grind to a Halt
LexisNexis & Fifth Third Bank – Responding to the Spring ’23 Regional Banking Crisis
Silver
Fullintel & Horizon Health Network – Mastering Crisis Management: Advanced Media Analytics for Horizon Health Network
Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine
Best evaluation on a small budget (<£10,000 or <$10,000)
Gold
Maverick Indonesia & 1000 Days Fund – Data Insights to Drive Media Advocacy on Stunting Prevention
Silver
Onclusive & Fondation Jean Jaures – European Elections 2024 – Using independent media analysis to inform the political and public debate
Bronze
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation
Ruepoint & Defence Forces of Ireland
Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024
Best first steps on a measurement journey
Gold
CARMA & Nissan Motor Corporation – The journey toward world-leading measurement
Silver
Commetric & FMCG brand – Bridging the data gap: an FMCG brand’s first steps in holistic communications measurement
UNICEPTA GmbH & Airbus – Boosting Reputation: Airbus Teams Up with UNICEPTA for Monthly Reviews
Bronze
Asuransi Astra – #PerempuanBermakna (Meaningful Women)
CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning
Best multi-market reporting
Gold
CARMA & INFINITI – The measurement dream: Multi market impact
Silver
Fullintel & Global Healthcare Company – Global Impact: Advanced Media Metrics Driving Multi-Market Success
Bronze
Omnicom PR Group & Anonymous Client – Identifying Opportunities for Business Strategy Communications
UNICEPTA UK & UNICEF – Strategically leveraging media intelligence globally and locally to help children in emergencies
Best use of a measurement framework
Gold
Smoking Gun & Versuni Philips – Smart Living, Smarter Comms
Silver
Fullintel & Global Pharmaceutical Company – Precision in Action: Fullintel’s Advanced Measurement Framework for Global Pharmaceutical Company
Hotwire & Ebay – eBay & Hotwire: Communications Analytics
Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy
Bronze
Aduro Communications For In Kind Direct – Not A Choice
Best use of integrated communication measurement/research
Gold
Bottle & Caba – Bottle & Caba ’The Cash Conversation’
Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard
Edelman Data & Intelligence & DP World – Global Freight Summit
GOLIN & Specsavers – The Misheard Version
Inzio Evoke & Gedeon Richter – Red Flag
Unicepta GmbH – Transition to Holistic Reporting: Capital Markets Day 2024
Silver
CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel
Commetric & FMCG Brand – Beyond silos: integrating multiple data sources for comprehensive brand insights
Bronze
InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action
Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy
Best use of measurement for a single event or campaign
Gold
Golin & Specsavers – The Misheard Version
IPB University – IPB Goes To School
Red Consultancy & McDonald’s UK & Ireland – McDonald’s Best Burger Sensoriummm
UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024
Silver
/prompt. & Cetaphil – Valuing Super Bowl Success
Acorn Strategy & Abu Dhabi Global Markets – Abu Dhabi Global Market – RESOLVE
Ketchum & The Wine Group – Quantifying Brand Impact for Cupcake Vineyards
Onclusive & MNHN (Museum National d’Histoire Naturelle) – With FELINES, how MNHN expanded its audience and contributed to its project ”educate through wonder and raise awareness of the protection of the living”
UNICEPTA GmbH & Airbus – Dubai Airshow 2023 – External Communications Impact Analysis
Bronze
Coes – Media Analysis & Liberty – Who is winning the 5G race in Costa Rica
Best use of measurement for Internal Communications
Gold
Arriva Rail London & 106 Communications – The 5 to drive
Silver
Citypress & Aldi – Becoming the nation’s favourite place to work
Commetric & Anonymous FMCG Brand – An FMCG brand’s executive news and social media report: partnering with Commetric for internal comms impact
Bronze
/prompt. & Daiichi Sankyo – Engage & Elevate Employees
Medianet Insights – Knowledge is Power – How Medianet used measurement best practices to drive its own success
Best use of measurement to improve storytelling
Gold
Golin & Specsavers – The Misheard Version
Ketchum & Wendy’s – Crafting Audience First Insights for Breakfast
Silver
Bottle – Bottle x How Many People?
Burson & Vision Direct – The World’s Most Visible Football Kit
CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel
Bronze
CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation
Best use of new technology in communications measurement
Gold
Burson – Building A Strategic Intelligence Platform for PR
Fullintel & Global Medical Devices Company – Innovative Metrics in Action: How Fullintel’s Tech-Driven Approach Enhanced Global Medical Devices Company’s Media Measurement
Medianet Insights & Identrics – Leveraging the power of AI to automate media insights
Best use of social media measurement
Gold
Methods+Mastery & Google Platforms & Ecosystems – iPager decoded: Using LLMs to help Android understand sentiment about the infamous green bubble & Apple’s outdated messaging tech
Silver
Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine
Bronze
Burson & Global Pharmaceutical Client – Rare Voices, Real Impact: Impactful Social Listening for a Global Pharmaceutical Client
Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare
Innovation award for new measurement methodologies
Gold
Burson – Building A Strategic Intelligence Platform for PR
Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard
Silver
Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value
Bronze
Shell – Connecting reputation, customer and behavioural insights through a transformational approach to brand tracking
Most effective planning, research and evaluation in business-to-business communications
Gold
Burson & Dell Technologies – Data and AI fuelling enterprise customer targeting
Silver
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation
Wildfire & Bango – Bango — Digital Vending Machine
Bronze
Globetrack & The Kenya Revenue Authority – eTIMS and Tax amnesty
Ketchum & Teradata – Building Trust in AI: A Data-Driven B2B Communications Strategy
Most effective planning, research and evaluation in consumer communications
Gold
Buho Media & Rappi – Enhancing Rappi’s Reputation Through Citizen-Centric Communication
Edelman Data & Intelligence & Ajinomoto – #CancelPizza
Golin & Specsavers – The Misheard Version
Silver
CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights
Inizio Evoke & Gedeon Richter – Red Flag
Bronze
/prompt. & Anonymous – The Value of Disrupting the Met Gala
Burson & Anonymous Consumer Brand – Measuring the true impact of messaging with GenZ for a global CPG brand
Edelman Data & Intelligence & The Lego Group (Lego) – Play Well
Most effective planning, research and evaluation in the public and not-for-profit sectors
Gold
Edelman Data & Intelligence & Ampara – The Wild Algorithm Reset
Silver
Golin & New York State Maple Producers Association – Maple Map of the USA
UNICEPTA UK & UNICEF – Strategically leveraging media intelligence across functions to support children in emergencies
Bronze
CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program
Orangefiery & Anonymous Client
Most effective planning, research and evaluation of a Diversity and Inclusion Programme
Gold
Edelman Data & Intelligence & Lego – Play Well
Silver
Infomedia & Sydbank – D&I initiative to advance financial well-being for younger women through data-driven insights
Bronze
UNICEPTA UK & Global Brands – In the Picture : A study of visual representation of marginalised people in Instagram content
Most effective planning, research and evaluation of a ESG programme
Gold
Ketchum & Michelin – Driving Michelin’s Sustainable Edge
McDonald’s Corporation – Making McDonald’s Famous for Positive Impact
Silver
Infomedia & STARK Group – Securing Target Group Impact through Multi-stakeholder Evaluation and a Differentiated Communication Strategy for ESG Initiatives.
Bronze
Ruepoint & PwC
Most effective planning, research and evaluation: APAC
Gold
CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel
Most effective planning, research and evaluation: Europe
Gold
Commetric & FMCG brand – An FMCG brand’s communication insights transformed
Golin & Specsavers – The Misheard Vision
Silver
CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement
Bronze
CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning
Infomedia & Salling Group – Integrated planning and evaluation – new perspectives leading to historic brand investment
Onclusive & Otto Group – Otto Group: Embracing the Opportunities of Transformation
Ruepoint & Defence Forces of Ireland
Most effective planning, research and evaluation: Latin America
Gold
Edelman Data & Intelligence & Nissan – Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds
Silver
GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present
Most effective planning, research and evaluation: Middle East & Africas
Gold
CARMA & AMANA – Measuring the effectiveness of AMANA’s Comms strategy
UNICEPTA UK & AstraZeneca MEA – Transforming Healthcare Delivery in the MEA Region with AstraZeneca
Silver
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation
CARMA & AD Ports Group – Measuring the effectiveness of AD Ports Group’s strategy
Bronze
CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program
Most effective planning, research and evaluation: North America
Gold
/prompt. & Anonymous – Empowering Caregivers
Silver
Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value
Most impactful client recommendations arising from a measurement study
Gold
Orangefiery & Anonymous Client
Ketchum & American Egg Board – Cracking the Code on Audience Targeting
Silver
CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes
Medianet Insights & Anonymous Client – Putting the human back into human resources – How Medianet Insights helped a major federal agency manage it’s reputation crisis
UNICEPTA UK & UNICEF – Putting gut feelings to the test: An analysis of what drives engagement with NGO social media posts
Bronze
InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action
Ruepoint & Defence Forces of Ireland
Step Change Award – for the best improvement of a measurement journey
Gold
Commetric & Biotech Company – How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results
Fullintel & Global Pharmaceutical Company – A New Era of Measurement: The Global Pharmaceutical Company Transformation Journey
UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024
UNICEPTA UK & AstraZeneca MEA – Transforming healthcare delivery in the MEA Region with AstraZeneca
Silver
Fullintel & Global Healthcare Company – Transforming Measurement: Journey to Predictive Media Excellence
Ketchum & Clorox – Influencing cleanliness, from insights to impact
Bronze
CARMA & Nissan Motor Corporation – The journey toward world-leading measurement
CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning
Fullintel & Amazon Prime Video – Streaming Success: Amazon Prime Video’s Leap in Media Measurement
Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare
Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective change of practice in measurement in consumer communications (In-House Communication Teams)
Gold
Nissan Motor Corporation – The journey toward world-leading measurement
Weber Shandwick & Kellanova – Pop-Tarts: A Tale of Two Flavors
Most effective planning, research and evaluation in consumer communications (In-House Communication Teams)
Silver
Nissan Motor Corporation – Nissan’s Evolution
Most effective planning, research and evaluation in the public and not-for-profit sectors (In-House Communication Teams)
Gold
National Highways UK – Lend a paw – bin your litter!
Most Effective Change of Practice in measurement in the public and not-for-profit sectors (In-House Communication Teams)
Gold
UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change
Regional Awards (In-House Communication Teams)
Gold
Latin America – Banco Popular Dominicano – The bank of ideas
North America – UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change
SPECIAL AWARDS
AMEC Communications, Research and Measurement Team (organisation) of the Year – large
Winners
CARMA
Golin
AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized
Winners
Citypress
Medianet Insights
AMEC Communications, Research and Measurement Team (organisation) of the Year – Small
Winner
Clip News
HIGHLY COMMENDED
Experienced Media Analysts
AMEC Professional of the Year Awards (Young Professional & Executive)
Executive Of The Year
Ketchum – Stacey Jaffe, Vice President Group Manager
Young Professional Of The Year
UNICEPTA UK – Oli Nash, Insight Director
HIGHLY COMMENDED
Edelman Data & Intelligence – Samira Guerra, Account Director
Ruepoint – Iskren Lilov, Head of Marketing and Communications
AMEC Student of the Year
Winner
Rhiannon Smith, Global Wales Marketing Officer, Universities Wales
