AMEC AWARDS 2024 WINNERS

AMEC Lifetime Achievement Award


The Don Bartholomew Award for outstanding service to the industry

WINNER
Dr Anne Gregory


AMEC Platinum Awards


Platinum Award For The Most Effective Campaign Of The Year

GRAND PRIX WINNER
Best use of new technology in communications measurement

Burson – Building A Strategic Intelligence Platform for PR


Platinum Award For The AMEC Communications, Research and Measurement Team Of The Year 

GRAND PRIX WINNER
Golin


CATEGORIES FOR ALL


Best crisis comms measurement and reporting

Gold
Infomedia AS & Bane Nor – Crisis on the Tracks: Managing Communication When Trains Grind to a Halt

LexisNexis & Fifth Third Bank Responding to the Spring ’23 Regional Banking Crisis

Silver
Fullintel & Horizon Health Network – Mastering Crisis Management: Advanced Media Analytics for Horizon Health Network

Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine


Best evaluation on a small budget (<£10,000 or <$10,000)

Gold
Maverick Indonesia & 1000 Days Fund – Data Insights to Drive Media Advocacy on Stunting Prevention

Silver
Onclusive & Fondation Jean Jaures – European Elections 2024 – Using independent media analysis to inform the political and public debate

Bronze
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

Ruepoint & Defence Forces of Ireland

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024


Best first steps on a measurement journey

Gold
CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

Silver
Commetric & FMCG brand – Bridging the data gap: an FMCG brand’s first steps in holistic communications measurement

UNICEPTA GmbH & Airbus – Boosting Reputation: Airbus Teams Up with UNICEPTA for Monthly Reviews

Bronze
Asuransi Astra – #PerempuanBermakna (Meaningful Women)

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning


Best multi-market reporting

Gold
CARMA & INFINITI – The measurement dream: Multi market impact

Silver
Fullintel & Global Healthcare Company – Global Impact: Advanced Media Metrics Driving Multi-Market Success

Bronze
Omnicom PR Group & Anonymous Client – Identifying Opportunities for Business Strategy Communications

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence globally and locally to help children in emergencies


Best use of a measurement framework

Gold
Smoking Gun & Versuni Philips – Smart Living, Smarter Comms

Silver
Fullintel & Global Pharmaceutical Company Precision in Action: Fullintel’s Advanced Measurement Framework for Global Pharmaceutical Company

Hotwire & Ebay – eBay & Hotwire: Communications Analytics

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy

Bronze
Aduro Communications For In Kind Direct – Not A Choice


Best use of integrated communication measurement/research

Gold
Bottle & Caba – Bottle & Caba ’The Cash Conversation’

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Edelman Data & Intelligence & DP World – Global Freight Summit

GOLIN & Specsavers – The Misheard Version

Inzio Evoke &  Gedeon Richter – Red Flag

Unicepta GmbH – Transition to Holistic Reporting: Capital Markets Day 2024

Silver
CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

Commetric & FMCG Brand – Beyond silos: integrating multiple data sources for comprehensive brand insights

Bronze
InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Onclusive & LHR – Placing the attitudes of Heathrow’s stakeholders at the heart of communications strategy


Best use of measurement for a single event or campaign

Gold
Golin & Specsavers – The Misheard Version

IPB University – IPB Goes To School

Red Consultancy & McDonald’s UK & Ireland – McDonald’s Best Burger Sensoriummm

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024

Silver
/prompt. & Cetaphil – Valuing Super Bowl Success

Acorn Strategy & Abu Dhabi Global Markets – Abu Dhabi Global Market – RESOLVE

Ketchum & The Wine Group – Quantifying Brand Impact for Cupcake Vineyards

Onclusive & MNHN (Museum National d’Histoire Naturelle) – With FELINES, how MNHN expanded its audience and contributed to its project ”educate through wonder and raise awareness of the protection of the living”

UNICEPTA GmbH & Airbus – Dubai Airshow 2023 – External Communications Impact Analysis

Bronze
Coes – Media Analysis & Liberty – Who is winning the 5G race in Costa Rica


Best use of measurement for Internal Communications

Gold
Arriva Rail London & 106 Communications – The 5 to drive

Silver
Citypress & Aldi – Becoming the nation’s favourite place to work

Commetric & Anonymous FMCG Brand – An FMCG brand’s executive news and social media report: partnering with Commetric for internal comms impact

Bronze
/prompt. & Daiichi Sankyo – Engage & Elevate Employees

Medianet Insights – Knowledge is Power – How Medianet used measurement best practices to drive its own success


Best use of measurement to improve storytelling

Gold
Golin & Specsavers – The Misheard Version

Ketchum & Wendy’s – Crafting Audience First Insights for Breakfast

Silver
Bottle – Bottle x How Many People?

Burson & Vision Direct – The World’s Most Visible Football Kit

CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel

Bronze
CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation


Best use of new technology in communications measurement

Gold
Burson – Building A Strategic Intelligence Platform for PR

Fullintel & Global Medical Devices Company Innovative Metrics in Action: How Fullintel’s Tech-Driven Approach Enhanced Global Medical Devices Company’s Media Measurement

Medianet Insights & Identrics – Leveraging the power of AI to automate media insights


Best use of social media measurement

Gold
Methods+Mastery & Google Platforms & Ecosystems – iPager decoded: Using LLMs to help Android understand sentiment about the infamous green bubble & Apple’s outdated messaging tech

Silver
Jackson Spalding & Norfolk Southern Railroad – Fighting Foreign Bots, Misinformation and Fear in East Palestine

Bronze
Burson & Global Pharmaceutical Client – Rare Voices, Real Impact: Impactful Social Listening for a Global Pharmaceutical Client

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare


Innovation award for new measurement methodologies

Gold
Burson – Building A Strategic Intelligence Platform for PR

Edelman Data & Intelligence & Pharmaceutical Company – Impact Intelligence Dashboard

Silver
Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value

Bronze
Shell – Connecting reputation, customer and behavioural insights through a transformational approach to brand tracking


Most effective planning, research and evaluation in business-to-business communications

Gold
Burson & Anonymous Client – Data and AI fuelling enterprise customer targeting

Silver
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

Wildfire & Bango – Bango — Digital Vending Machine

Bronze
Globetrack & The Kenya Revenue Authority – eTIMS and Tax amnesty

Ketchum & Teradata – Building Trust in AI: A Data-Driven B2B Communications Strategy


Most effective planning, research and evaluation in consumer communications

Gold
Buho Media & Rappi – Enhancing Rappi’s Reputation Through Citizen-Centric Communication

Edelman Data & Intelligence & Ajinomoto – #CancelPizza

Golin & Specsavers – The Misheard Version

Silver
CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights

Inizio Evoke & Gedeon Richter – Red Flag

Bronze
/prompt. & Anonymous – The Value of Disrupting the Met Gala

Burson & Anonymous Consumer Brand – Measuring the true impact of messaging with GenZ for a global CPG brand

Edelman Data & Intelligence & The Lego Group (Lego) – Play Well


Most effective planning, research and evaluation in the public and not-for-profit sectors

Gold
Edelman Data & Intelligence & Ampara – The Wild Algorithm Reset

Silver
Golin & New York State Maple Producers Association – Maple Map of the USA

UNICEPTA UK & UNICEF – Strategically leveraging media intelligence across functions to support children in emergencies

Bronze
CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program

Orangefiery & Anonymous Client


Most effective planning, research and evaluation of a Diversity and Inclusion Programme

Gold
Edelman Data & Intelligence & Lego – Play Well

Silver
Infomedia & Sydbank – D&I initiative to advance financial well-being for younger women through data-driven insights

Bronze
UNICEPTA UK & Global Brands – In the Picture : A study of visual representation of marginalised people in Instagram content


Most effective planning, research and evaluation of a ESG programme

Gold
Ketchum & Michelin – Driving Michelin’s Sustainable Edge

McDonald’s Corporation – Making McDonald’s Famous for Positive Impact

Silver
Infomedia & STARK Group – Securing Target Group Impact through Multi-stakeholder Evaluation and a Differentiated Communication Strategy for ESG Initiatives.

Bronze
Ruepoint & PwC


Most effective planning, research and evaluation: APAC

Gold
CARMA & INFINITI – The measurement dream: PR’S impact on the purchase funnel


Most effective planning, research and evaluation: Europe

Gold
Commetric & FMCG brand – An FMCG brand’s communication insights transformed

Golin & Specsavers – The Misheard Vision

Silver
CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement

Bronze
CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Infomedia & Salling Group – Integrated planning and evaluation – new perspectives leading to historic brand investment

Onclusive & Otto Group – Otto Group: Embracing the Opportunities of Transformation

Ruepoint & Defence Forces of Ireland


Most effective planning, research and evaluation: Latin America

Gold
Edelman Data & Intelligence & Nissan – Introducing Nissan e-POWER to Argentina: Communicating the Best of Two Worlds

Silver
GlobalNews Group & ASOBANCARIA(Asociación Bancaria de Colombia) – ASOBANCARIA: using the past to better communicate in the present


Most effective planning, research and evaluation: Middle East & Africas

Gold
CARMA & AMANA – Measuring the effectiveness of AMANA’s Comms strategy

UNICEPTA UK & AstraZeneca MEA – Transforming Healthcare Delivery in the MEA Region with AstraZeneca

Silver
CARMA & KSA Perception Study – KSA Perception Study: How vision 2030 is rebranding the nation

CARMA & AD Ports Group – Measuring the effectiveness of AD Ports Group’s strategy

Bronze
CARMA & Ogilvy and the Ministry of Culture Saudi Arabia – The Year of Camel research, research, strategy and measurement program


Most effective planning, research and evaluation: North America

Gold
/prompt. & Anonymous – Empowering Caregivers

Silver
Onclusive & TELUS – Achieving success through attribution: How TELUS and Onclusive proved the value of PR to reputation and brand value


Most impactful client recommendations arising from a measurement study

Gold
Orangefiery & Anonymous Client

Ketchum & American Egg Board – Cracking the Code on Audience Targeting

Silver
CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes

Medianet Insights & Anonymous Client – Putting the human back into human resources – How Medianet Insights helped a major federal agency manage it’s reputation crisis

UNICEPTA UK & UNICEF – Putting gut feelings to the test: An analysis of what drives engagement with NGO social media posts

Bronze
InsightHQ Ltd & Anonymous: A major UK University – 360-degree reputational analysis to galvanise cross-organisational action

Ruepoint & Defence Forces of Ireland


Step Change Award – for the best improvement of a measurement journey

Gold
Commetric & Biotech Company – How Commetric Enhanced Earned Media Coverage Analysis for a Biotech Company’s Financial Results

Fullintel & Global Pharmaceutical Company A New Era of Measurement: The Global Pharmaceutical Company Transformation Journey

UNICEPTA GmbH & Bayer AG – Transition to Holistic Reporting: Capital Markets Day 2024

UNICEPTA UK & AstraZeneca MEA – Transforming healthcare delivery in the MEA Region with AstraZeneca

Silver
Fullintel & Global Healthcare Company – Transforming Measurement: Journey to Predictive Media Excellence

Ketchum & Clorox – Influencing cleanliness, from insights to impact

Bronze
CARMA & Nissan Motor Corporation – The journey toward world-leading measurement

CARMA & Wellcome Trust – Leading the way with Measurement, Evaluation and Learning

Fullintel & Amazon Prime Video – Streaming Success: Amazon Prime Video’s Leap in Media Measurement

Onclusive & Go.Compare – Social media performance and customer insights for Go.Compare

Ruepoint & University of Limerick – UL@50 Strategic Plan 2019-2024

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective change of practice in measurement in consumer communications (In-House Communication Teams)

Gold

Nissan Motor Corporation – The journey toward world-leading measurement

Weber Shandwick & Kellanova – Pop-Tarts: A Tale of Two Flavors


Most effective planning, research and evaluation in consumer communications (In-House Communication Teams)

Silver
Nissan Motor Corporation – Nissan’s Evolution


Most effective planning, research and evaluation in the public and not-for-profit sectors (In-House Communication Teams)

Gold
National Highways UK – Lend a paw – bin your litter!


Most Effective Change of Practice in measurement in the public and not-for-profit sectors (In-House Communication Teams)

Gold
UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change



Regional Awards (In-House Communication Teams)

Gold
Latin America – Banco Popular Dominicano – The bank of ideas

North America – UNDP – Weather Kids: Harnessing the Power of Future Generations to Combat Climate Change

SPECIAL AWARDS


AMEC Communications, Research and Measurement Team (organisation) of the Year – large

Winners
CARMA
Golin


AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized

Winners
Citypress
Medianet Insights


AMEC Communications, Research and Measurement Team (organisation) of the Year – Small

Winner
Clip News

HIGHLY COMMENDED
Experienced Media Analysts


AMEC Professional of the Year Awards (Young Professional & Executive)

Executive Of The Year
Ketchum – Stacey Jaffe, Vice President Group Manager

Young Professional Of The Year
UNICEPTA UK – Oli Nash, Insight Director

HIGHLY COMMENDED
Edelman Data & Intelligence – Samira Guerra, Account Director
Ruepoint – Iskren Lilov, Head of Marketing and Communications


AMEC Student of the Year

Winner
Rhiannon Smith, Global Wales Marketing Officer, Universities Wales