Abby spearheads reputation measurement and strategy development at McDonald’s. She drives the execution of McDonald’s Global Reputation & Impact Tracker – a multi-stakeholder research program that assesses reputational health and informs decision making across McDonald’s Global Impact functions, including Communications, Government Relations & Public Policy, and Sustainability & Social Impact. Before making her way to McDonald’s, Abby played a key role in developing measurement, analytics, and insights capabilities at Zeno Group. She supported businesses across various industries in measuring effectiveness of proactive and reactive communications activities, tracking and responding to crises, and leveraging data to inform communications strategy.

Allison Spray is responsible for the ‘H+K Way’ for measurement, reporting and insight development globally.   Allison joined H+K from FleishmanHillard London, where she was Director of Insights & Planning. She brings nearly a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programs for Fortune 500 brands. In addition to leading the Insights & Planning team in the UK, she was lead for Research & Analytics in EMEA for FleishmanHillard. Her previous clients include Salesforce, Thomson Reuters, Bayer, Philips, PwC and Fitbit.   She is a well-respected industry figure and has spoken on data and analytics at numerous conferences, including PR Week’s PR360, the ICCO Global Summit, Social Media Week and PRCA’s Ignite series. 

Amith Prabhu is a pioneering Public Relations and Reputation Management professional with over 20 years of experience, having worked, in India and in the USA at leading marketing communication companies. He is the co-founder of India’s only weekend offsite summit for the profession – PRAXIS under the aegis of The PRomise Foundation, which is a member of the Global Alliance (GA). He is on the international board of GA. He is the co author of The Pursuit of Reputation. He is the Founding Dean at the School of Communications & Reputation (SCoRe) in Mumbai.

Amrita is currently the Managing Director of Medianet and Medianet Insights and a proud AMEC Board member. Amrita is a passionate, energetic and commercially astute leader with 18 years experience across business strategy, sales growth and relationship management in digital and media industries, with the last 12 years as a senior executive leader in technology and digital services enterprises. Amrita has a deep understanding of the Australian and New Zealand media landscape, along with a high level leadership experience and responsibility from her time as GM Asia for Tigerspike, a technology agency that builds enterprise level digital solutions, and Global Head of Commercial and Partnerships for VMG, a SaaS social media video solution

Dr. Adi is currently Vice-President and Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin and the Vice-Chair of the PRCA International University Advisory Board. Prior to her role there, she has held lecturing and research posts in the UK, Belgium and Bahrain. She presents herself as a digital humanist and public relations consultant. Her work in recent years has been mostly focused the future of PR, gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. In 2019, Dr. Adi has launched Women in PR, podcast series featuring interviews with women that have embraced PR (as research or practice or both) and in 2022-2023 coordinated together with Thomas Stoeckle the “Future of PR/Comms and their social impact” international Delphi study

Andras Sztaniszlav has worked in PR communications since 2005, working for a wide variety of clients (from governments to for- and non-profit sector) and in multiple countries. Andras is an advisor on strategy, planning and stakeholder management. He was a chair of CIPR International group, and a PRO.PR winner. Andras is a Chartered PR practitioner as well as an accredited ICCO CMS auditor.

André Manning is a robust and data driven global communications leader. André is a thoughtful, strong and reliable team-player who gets energized by developing people and working closely together with others. He is a thoughtful and decisive communications leader with multi-year boardroom experience and executive advisory skills, who loves to work internationally and has worked and lived in the Netherlands, United States, Switzerland and the Czech Republic.

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

Mediality CEO Bruce Davidson is a journalist and entrepreneur with more than 40 years media experience. Bruce worked as a journalist in regional, community and national newspapers, including senior editorial positions at metropolitan title the Sun News-Pictorial in Melbourne. In 1991 Bruce formed Pagemasters, a page-ready solutions provider, and built the business to a vital supplier to all major print titles in Australia. In 2002, Pagemasters was acquired by the national news agency AAP and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010, which he held for 10 years. After the sale of the AAP Newswire in 2020, Bruce was appointed CEO of Mediality, which continues the Pagemasters operations as well as press release distributor Medianet and horse racing data supplier Mediality Racing.

Christina Rettig, as Head of Strategic Marketing & Communication oversees the strategic integration of marketing and communication efforts for the international specialty glass and materials group SCHOTT AG. Having obtained degrees in business administration and journalism, Rettig spent a decade in consultancy. In addition, she secured a master's degree in innovation and change leadership from York St. John University and is currently pursuing a PhD at Antwerp Management School, where she's investigating technology acceptance in the pharma industry. Rettig serves on the AG CommTech steering committee, specializing in and organization and KPIs & Reporting

Global Media & Copyright Director at Onclusive, a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement. Christophe works directly with the media, the publishers and the Reproduction Right Organisations at a global scale. Experienced Journalist with a demonstrated history of working in the public relations and communications industry. Skilled in Journalism, Media Relations & Copyright, Corporate Communications, Management, and Marketing. Christophe is a strong media and communication professional, Digital expert, with a Ph.D focused in History, Politics & Media from Paris Sorbonne University (Paris IV) and a Digital Strategist Degree from ESG Executive Education. He is the head of the FIBEP Copyright Portfolio.

Devora Kotseva is a Training Specialist and part of the Media Intelligence business line at A Data Pro. She has previously worked on IRI’s Beacon project monitoring hostile narratives about Ukraine and participated in Factcheck BG’s second fact-checking academy as a trainer. She also took part in the 2023 winter cohort of DFRLab’s 360/Digital Sherlocks program and participated in the second edition of the Technology Against Disinformation conference in Bulgaria.

Jim Macnamara is an internationally recognised leader in evaluation of public communication and for his pioneering studies of organisational listening within government, corporations, and NGOs. Since early 2020, he has led global research for the World Health Organization to evaluate and advise on its communication in relation to COVID-19 and World Health Days. Jim is the author of 16 books including Evaluating Public Communication: Exploring New Models, Standards, and Best Practice, as well as almost 100 book chapters and journal articles. Before becoming an academic, Jim was founder and CEO of CARMA International Asia-Pacific for more than a decade.

Dr. Lavanya Wadgaonkar is Corporate Vice President and Chief Communications Officer at Nissan. In this role, she oversees all of Nissan’s communications activities globally and acts as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace. Dr. Wadgaonkar has over 28 years of international experience in strategic communications, public affairs, brand management, marketing, and sustainability. She previously led and developed the communications and external and government affairs functions for Nissan Asia & Oceania. Prior to joining Nissan in 2012 in India, Dr Wadgaonkar worked at printing company Lexmark, petrochemical conglomerate Reliance, and diversified power management company Eaton in various leadership roles in communications and marketing. Originally from Hyderabad in India, Dr Wadgaonkar holds a PhD, an MPhil, and a Masters’ degree from Osmania University.

Ed Morley is a managing partner at Point 600; a women-owned consulting firm that specializes in data and analytics for Corporate Communications and Marketing. At Point 600, Ed helps clients, including the likes of Hewlett Packard Enterprise and The Home Depot in using data to more effectively prove and improve the impact of the corporate communications team. Prior to Point 600, Ed worked at Legend Labs and ICF Next leading analytics and communications strategy projects. He has worked across industries and continents with organizations like Toyota, Johnson & Johnson, and Delta Air Lines. Ed spends most of his time in Austin, Texas.

Gustav is a data scientist with love for LLMs and creative solutions for any problem regarding ETL, pipelines or automation. My passion lays with Python and its plethora of libraries, but getting to know novel tools to get around a tricky analysis is never off the table. Studied at Radboud University, BS of Science Psychology.

Ilia Krustev most recently led the creation of Updata One, a new way data companies collaborate to make sense of information for today's decision-makers. All four individual brands, A Data Pro, Identrics, SeeNews and Perceptica, offer different types of expertise. Ilia has an MBA from Cotrugli Business School, a certification in Global Management and Leadership from Ritsumeikan Asia Pacific University, and specialise in SME Human Resources Development at Tokai University. He has a strong passion for entrepreneurship and innovation with wide-ranging business interests and is an advocate for sustainable and innovative business practices and supporter of the startup ecosystem in the SEE. Since 2017 he has been part of the Managing Board of the Bulgarian Association for Innovation, Business Excellence, Services and Technology (AIBEST, formerly BOA), and since 2019 - it's Chairman.

With a background of over 20 years spent working in the PR & Comms, Imogen has spent the last 12 years running a real-time insight business. The Pulse Business helps a range of companies measure client satisfaction using its bespoke online pulse tool. Pulse is designed to 'get under the skin' of what people are thinking using a question methodology that seeks the emotional truth that is often hidden and yet so informative once discovered.

Iskren Lilov is the Head of Marketing and Communications of Ruepoint – a global media intelligence company. He is responsible for overseeing the brand marketing activities, external communication, events and strategic partnerships of the company. Prior to his current role, he has experience in marketing and PR in the NGO and cybersecurity sector. Alongside his role at Ruepoint, Iskren is an author, consultant, and university-level lecturer, teaching branding and strategic communications. He is a part of several mentorship and upskilling charity programs, helping students and young professionals from disadvantaged backgrounds develop their careers.

Iva has 16 years experience in PR with focus on strategic advisory, new business development and team leadership. Her expertise is across  disciplines: corporate and brand PR, crisis communications and reputation management, digital and inbound PR, experiential events and CSR,  influencer and stakeholders' relations. Iva joined MSL and Publicis in 2018 and since then is working on creative and innovative solutions and products for clients such as the automated software for PR measurement – PR Brand Acceleration. During the years, she’s been working with companies from FMCG, retail and delivery, telco and IT services, communications and app services, pharma, bank and finance, beauty and fashion industry, and NGO sector. Iva participates in local and international conferences and industry events and currently is Deputy Chief of BAPRA. She was a jury member in SABRE EMEA AWARDS 2024 and Young Changemakers 2023 by Provoke Media, Dubai Lynx 2021 – PR category, and Young Lions Bulgaria 2019 – PR, both part of Cannes Lions. Iva has Bachelor of Arts in Public Relations from Suffolk University, Boston, MA, USA with Minor in Spanish from Suffolk University Madrid, Spain. Iva holds a Diploma for an Integrated Approach to PR from London School of PR.

Jack Murray is an entrepreneur, story consultant, speaker and author. He is the CEO and founder of MediaHQ, a media contacts database and press release distribution tool. His first Book – “The Magic Slice – How to Master the Art of Storytelling for Business” is an Amazon best seller. MediaHQ is a world leading technology platform that provides media and audience contact software to the media intelligence industry through partnerships. The software helps the world’s top PR and communications teams connect their stories with their audiences.

James Hewes started his career in media working at BBC Worldwide (now BBC Studios), the commercial division of the BBC, the UK state broadcaster. He worked in their publishing business, BBC Magazines, for 12 years, building a track record of success in marketing, digital and print media, events and international business development. James was a key member of the team that sold BBC Magazines to private equity in November 2011 for £120m, leading to the creation of Immediate Media. As Publishing Director of Dubai-based Gulf News Publishing from 2013 to 2016, he had responsibility for more than 30 product areas and launched new brands across digital, live events and print including the group’s first consumer title in Arabic. He was then Interim CEO of The Art Newspaper from 2016-2017 whilst also running his own company, Soho Consulting. He was President & CEO of FIPP from September 2017 to the end of 2023, re-positioning the 100-year old media trade association as a business focused on learning, knowledge sharing, skills development and networking. Having successfully steered the business through the pandemic, he led the outsourcing of their events business and launched FIPP Consulting, the association’s in-house consulting arm. In January 2024, he was appointed CEO of PRCA, the world’s largest and most influential PR professional body.

John is current Co-Founder and CEO of Truescope, a global Media Intelligence company servicing corporate and government clients in a number of countries.  Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific’s leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees.   Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors.   John is Chair of the Australian Sporting Alliance for People with a Disability and was Vice President of the Australian Paralympic Committee for eight years. His service to the Committee, sporting organisations and subsequently people with disability, saw him awarded a Member of the Order of Australia (AM) in 2019.   

Johna has more than 30 years of experience in PR, communication, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR professionals. During her career, Johna has managed regional and national business lines, including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of P&L and the impact of communication. Her success and expertise give her unique experience and perspective, making her a tireless advocate of tying communication efforts to business results. Johna is a PR News Measurement and ICCO Hall of Fame member, AMEC Fellow, PRCA Fellow, and Diversity Action Alliance (DAA) Supervisory Committee member and serves on the IPR Measurement Commission and recently was awarded the Jack Felton Lifetime Achievement Award from the IPR.

Jonny Bentwood is an innovative leader with 25+ years of experience in communications. He heads data and analytics globally at Golin, where he has put data at the center of communications. Jonny has worked with global clients, providing counsel for companies such as YouTube, Unilever, and Walmart. He has created award-winning analytic and measurement tools and is a regular speaker on analytics. Jonny is based in London and is a devoted father to twin boys and a princess.

Julia Petryk is a community builder, globetrotter, inspirational networker and educator who drives a PR professional community in Ukraine. She co-founded the Ukrainian PR Army hours after Russia’s full-scale invasion of Ukraine.

Kalin is General Manager of Microsoft Bulgaria and Microsoft Adriatics, a region which includes 9 countries. Kalin has over 15 years of management experience at both early-stage and public companies in various industries. In his previous role he was a Country Leader for IBM in Bulgaria and Ukraine, responsible for consulting, technology services, hardware and software. Prior to IBM, Kalin was a deputy executive director in a regional insurance group, Euroins, being responsible for the sales and financial performance of the group.

Kosta Petrov, a seasoned entrepreneur with over 19 years of experience, founded P World in 2010, a leading events agency operating in 40+ countries. P World organizes some of the world's leading PR events, including the Global PR Summit and Crisis Communications Boot Camps. Petrov, with five bestsellers, holds the title of the biggest-selling writer in North Macedonia and serves as the editor of the "Little Black Book of PR." Notably, he also wrote the Grand Jury Winning Song at the Eurovision Song Contest 2019 in Israel. For two years, he served as Vice President of the Social Democratic Union in North Macedonia, where he led the PR team to achieve the party's first election win from a position of power since 1991. Additionally, he served as Managing Director at North Macedonia's Fund for Innovation and Technology Development, pioneering investments in startups. Petrov's achievements include reshaping crisis communications strategies and receiving nominations and recognition for his contributions to the startup and events industry.

Experienced Research Professional with a demonstrated history of working in the non-profit organization management industry. Proficient in Customer Service, Statistical Data Analysis, SPSS, Grant Writing, and Microsoft Office, among other areas. Graduate with a Master's degree in International Relations and a trained economist. Expanded expertise in Data Storytelling, specifically tailored for the Financial and Energy industries. Proficient in both B2B and B2C contexts, with a focus on Customer Journey Analysis, Persona Creation, and Target Audience Targeting.

Mariya Jeliazova joins AstraZeneca Balkans team in 2022, where she is leading the internal and external communications of the Cluster, which includes Bulgaria, Serbia, Croatia, Slovenia, Montenegro and the countries of the Southwest Balkans. She developed her career in different international companies and has over 15 years of experience in communications, public affairs and media relations, crisis communications, employer branding, storytelling, corporate social responsibility and ESG. In her current role Mariya is involved in building and maintaining the positive reputation for the organization through strategic communication initiatives. Before joining the innovative biopharmaceutical company, Mariya headed the Corporate Communications department at tbi bank for Bulgaria, Romania and Greece. She has held various positions in international companies such as Coca-Cola HBC and Societe Generale Expressbank. For her, the leading qualities for personel and professional development are growth mindset, curiosity, motivation to work in a team, diversity and the personal desire to surpass yourself first. She defines her two daughters as her best mentors and teachers and enjoys to travel and discover new places with them.

Mary Beth West, APR, FPRCA, has worked in PR for 30 years, including 15 as an agency owner. She is a strategic partner with the Ethics & Compliance Initiative (ECI), helping fund projects such as the Business Integrity Library to share best practices in service to balancing the public good with other business goals.

Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as Global Head of Data & Analytics, he leads the data, insight and analytics function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire's long-term data strategy and vision, and more. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.

Maya is Commetric’s chief methodologist when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with key clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University.

Mazen Nahawi is the Founder & CEO of CARMA, a global media intelligence company with over 650 staff across five continents. He is also the Founder & CEO of SOCIALEYEZ, the leading social marketing agency in the Middle East. In addition, Mazen is an Executive Board Member at MEPRA, former president of FIBEP and a frequent lecturer and guest speaker around the world. Mazen is a life-long resident of the UAE, having lived in the country since 1974. He is of Palestinian origin and is a Maltese citizen. He lives with his wife and six children and stepchildren in Dubai.

Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion (including representing Muck Rack's AMEC membership). Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today. Natan is a member of the Board of Trustees for the PRSA Foundation and a member of the board for FIBEP, the world’s media intelligence association. He is a frequent speaker on social media, PR, journalism and the future of TV. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35.

Nicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions, AMEC Co-Chair North American Chapter Nicole Moreo has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. With over 14 years overseeing the Analytics functions within Marketing and Communications Agencies she has perfected the ability to tell a holistic data story across an audience’s journey and is at the crux of Nicole’s passion and expertise. She integrates data points across the entire marketing and audience ecosystem to identify the trends and insights that lead to smart, sophisticated strategies and support ongoing business efforts. In her role as the Head of Customer Insights for North America at LinkedIn she oversees a team of Analysts supporting LinkedIn Marketing Solutions division as part of the Customer Science team. Their mission is to combine the Power of Data, Technology & Behavioral Science to equip customers with the tools for growth.

Orla is an industry leading Insights Consultant. As a specialist in Communications Analysis, Orla has over 17 years of experience in the media measurement industry, where she has designed and led various AMEC-award winning accounts, particularly in the not-for-profit sector. She leads consultation projects with major global brands, charities, NGOs and government departments to educate comms professionals on best practice in measurement and evaluation, actionable insight and meaningful communications analysis. Orla lectures at various London universities on PR measurement, is a thought leader within the measurement industry, and is also the co-author of Communication Causes, a book on not-for-profit communications. She was awarded the inaugural AMEC Executive Professional of the Year award in the 2023 AMEC Awards.

“An insightful and passionate advocate for a ‘New P&L’ in business – one based on Principled Leadership and Powerful Purpose” Paul Spiers is Founder of The New P&L® Institute, a leadership & culture consultancy and host of the international top 5% podcast series, The New P&L® – Principles & Leadership in Business. Paul works at, and speaks on the intersection of leadership, culture, people and purpose. A respected advocate for a ‘New P&L’ for Business – one based on Principles & Leadership not just Profit & Loss, Paul’s engaging keynotes, workshops and strategic consultancy aim to help senior leaders, employees and companies to better prepare for the more complex Future of Work by advising on how they can transform and align their leadership, vision, strategy and culture to elevate business performance. Paul is a naturally creative storyteller and a highly engaging and inspiring speaker, panel moderator and roundtable facilitator. His keynotes are filled with insightful and thought-provoking observations and offer practical examples of how to apply the true power of purpose, creativity and a ‘The New P&L’ in business. The New P&L Podcast: https://podfollow.com/1484290569 The New P&L Institute: www.principlesandleadership.com

Rachel has over 15 years’ experience supporting organisations and businesses build their reputation through research. She is adept at devising evidence-based recommendations which are shared at C-suite level to help decision-making on reputation building activities. Rachel has previously provided insights DHSC to help develop their communications campaigns during the pandemic, worked with oil and gas companies through Russia’s invasion of Ukraine and the resultant energy crisis, and supported tech clients during the explosion of AI. A regular speaker on topics including sustainability, trust and technology, Rachel leverages the wealth of Ipsos data to provide engaging presentations to her audiences.

Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and though leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is a prominent member of the Board of Directors of AMEC and is frequently invited as a speaker at conferences, webinars and masterclasses

Rob is founder & CEO of Converseon, the leading AI driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008. The firm has been recognized by Forrester “leader,” and its core NLP technology, Conversus, was named Dataweek’s top Innovation in Social Data Mining. In his role, Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helping to reinvent reputation, CX, and brand intelligence. Converseon was chosen by Twitter as its first “recommended” text analysis solution in 2022. His recognitions include ESOMAR Data 250, and named as “Pioneer” by Social Media Lab. He speaks frequently at a range of events including AMEC (2022), PRSA, Conference Board, ESOMAR Global Summit, 4As, Web Summit (Lisbon) among many others. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board.

Rob Morbin has served as the Executive Director of ICCO since May 2023. ICCO is the global membership body for PR associations and agencies.  Rob previously served as the Deputy Chief Executive of ICCO for five years, overseeing the day-to-day management of the organisation. Prior to this Rob was Head of Engagement at CIPR, a UK public relations body, looking after their corporate and international programmes. Rob has held a variety of other roles in the UK automotive and logistics industries overseeing international sales and marketing, and pan-European standards development, with more than 15 years’ experience in international business.

Rob has diverse, global marketing experience, having run creative, media, communication and research agencies in his career. His focus on holistic data-fed, insight-led insights has led to breakthrough strategies for clients such as adidas, Porsche, Microsoft, Google, P&G, Apple and Virgin America . He helped launch Dataxet in 2020 with a focus on introducing new planning and measurement frameworks that help brands compete and thrive in the attention economy.

Roy Persson is a dynamic strategic leader in the insights industry, renowned for his expertise in both brand and corporate reputation management. With a strong background in marketing and communication, he excels in crafting campaigns, initiatives, and policies anchored in measurement insights. As the current Head of Reputation and PR at National Research Group, he pioneers innovative reputation measurement methodologies, focused on connecting a company's purpose and impact strategies to real world outcomes for the business. With a proven track record spanning roles at Ipsos, YouGov, Weber Shandwick, and MetLife, Roy is a strategic thinker adept at using measurement to plan communications and evaluate corporate campaigns.

Sandra is Group CEO of global integrated reputation insights company, Echo Research which also runs Britain’s Most Admired Companies Study and provides reputation valuation for listed organisations.  Sandra first sold her company in 2011 and reacquired it seven years later.  Sandra was Non Executive Director on the Ethics, Governance and Sustainability Board of Richemont S.A. in Geneva, and began her career at PA Management Consultants.  As amec co-founder, Sandra is cited as ‘among the 100 most influential people in PR’ . Visiting Professor on Reputation at the NYU , Sandra is Ambassador of the International Integrated Reporting Council, Companion of the Chartered Institute of Management, Fellow of the Chartered Institute of Public Relations, and member of the McKinsey Women as Leaders’ Forum. Sandra is recipient of the Page Distinguished Services Award  in 2018 and the Don Bartholomew Award in 2020 for her work on reputation research internationally.

Sarah Myles is at the forefront of driving data-driven communications and reputation strategy development at McDonald’s as the Director of Communications Measurements and Insights. She led the creation of this pioneering team to implement a robust reputation measurement framework and a multi-stakeholder insights strategy that resonates across Global Impact functions, including Communications, Government Relations, Philanthropy, Security, and Sustainability/Social Impact. Sarah's leadership is instrumental in steering key areas such as crisis management, planning, and campaign performance. Her team’s daily responsibilities encompass an array of critical activities, including primary research, analytics, and media monitoring.  Before her role at McDonald’s, Sarah honed her expertise at Edelman, the world’s largest communications firm. For nearly a decade, she advised some of the world’s most admired companies within the Data and Intelligence (DxI) practice. Her career is distinguished by a relentless commitment to ensuring data informs decision-making.  Sarah is currently enrolled at Northwestern University where she is pursuing her Executive MBA.

Sofia has 10 years experience in the media measurement industry and has worked with clients across several sectors, including Pharma, FMCG, defence and aerospace, Telecoms, Utilities and Energy. She holds a PhD in intelligence democratisation in Southern Europe from Brunel University, London and two Masters degrees on intelligence and strategy and security from Aberystwyth and Brunel University. Sofia has authored several papers on intelligence whilst she has also put together workshops on cognitive bias in the analysis process and analysis story-telling.

Stavros Vologiannidis is one of the founders of DataScouting. He has a PhD in Control Theory and his research interests include control, machine learning and systems theory. DataScouting is a software development company committed to providing robust and scalable software solutions to companies and organizations for PR Dashboards, Broadcast, Online and Print media monitoring by using technologies such as text, image and video analytics, speech recognition, LLMs and machine learning.

Sven Winnefeld, AI Strategist at Hotwire, was one of the first people in the world to talk about GAIO. His article "What is GAIO?", published in t3n and w&v, among others, triggered a broader discussion on the topic for the first time. Alongside leading client PR program strategies, he is currently developing an innovative GAIO tool that can be used to analyze the visibility of brands and products in generative AI tools.

Svetoslav Ivanov is bTV’s foremost international correspondent and anchor of 120 Minutes. Based in Sofia, he is one of the most beloved members of the PPF’s Bulgarian subsidiary - bTV team. Svetoslav’s reports and documentaries are recognized as some of the most meaningful Bulgarian journalistic works for Middle East countries like Iraq, Afghanistan, Iran, Libya, Palestine, Israel, Lebanon, Libya and many more. The personal charisma and solid education on journalism, public communications, peace studies and negotiations techniques, have created Svetoslav’s dynamic and distinctive style and has made him a unique figure in the field of television and public communications in the region of Eastern Europe. 120 Minutes with Svetoslav Ivanov is Bulgaria`s most successful weekend current affairs show. It remains true to the philosophy of real journalism – to make important topics and issues interesting in a time, where multiple attempts are made to achieve quite the opposite. With its slot called Roaming, 120 Minutes with Svetoslav Ivanov is a reserved territory for exclusive guests from all around the world – such as Isabel Allende, Lech Walesa, Prince Sultan Bin Salman, and many more. The slot “Roaming” is the only TV program in the region which has a regular presence in the international

Dr. Thomas Netousek is the visionary CEO of eMedia Monitor and a passionate innovator at the forefront of speech-to-text technology. Thomas is dedicated to pushing boundaries and enhancing the user experience. As the driving force behind one of the world's leading media monitoring companies, he strives to offer cutting-edge solutions for clients and partners alike. Thomas' expertise lies in creating technologically advanced media intelligence solutions, making broadcast information more accessible and usable. His relentless pursuit of excellence has made him a pioneer in the industry, where he continues to shape the future of communications technology and to set new standards.

Tim Marklein is an award-winning marketer and communicator with 25+ years of experience helping clients launch businesses, create categories, build reputations and grow revenues. He is the founder and CEO of Big Valley Marketing, which has become one of the fastest-growing private companies in America. Tim has worked closely with pioneers and leaders across technology, healthcare, consumer and B2B industries. Before starting Big Valley, Tim led technology and analytics practices for W2O Group and Weber Shandwick, and previously led communications for HP’s $30 billion enterprise business. He has been an active contributor to industry standards and next practices.

Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a global industry nonprofit association devoted to research in the public relations and communications profession. She serves on the boards of several industry associations and has received several awards for her contributions and service to the profession. She also has 25 years of teaching experience in colleges and universities. Her research interests include disinformation, generative AI, and behavioral science. She lives in Seattle, WA.

Todor Kiriakov has been part of A Data Pro since 2013. After working as a Media Analyst for a few years, he joined the company’s Training Unit, where he has been designing and delivering a wide variety of training courses in the field of media intelligence. He has monitored anti-Ukrainian narratives for IRI’s Beacon project, lectured at Factcheck BG’s fact-checking academy, and participated in the second edition of the Technology Against Disinformation conference in Bulgaria.

Vassil Terziev is a Bulgarian entrepreneur, investor and philanthropist. He is known as the co-founder and CEO of Telerik, a global provider of software development and content management tools and solutions. In 2014, Telerik was sold for $262.5 million, which at the time was the largest deal in the history of the Bulgarian startup ecosystem. Terziev has a key role in the development of the technological and innovative ecosystem in Bulgaria through its numerous initiatives and investments. In addition, he supports the attraction of investments in many businesses in Bulgaria.