The newest addition to the AMEC event calendar AMEC AI Day is a must-attend one-day program built for communication, PR, and data professionals ready to harness the power of AI to prove and improve value. Grounded in professional practice, this training course covers essential points about measurement principles, tools, and methods. It provides advanced knowledge and practical skills in strategic planning based on insights and evidence as well as evidence-based reporting that shows the value of communication. It is designed for experienced professionals involved in corporate, government, organisational, and other areas of strategic communication including public relations.