AMEC was thrilled to host the launch webinar for the AMEC Barcelona Principles 4.0, supported by the tireless efforts of our global volunteers and partners, the Barcelona Principles 4.0 represent the fourth iteration of one of AMEC’s flagship assets.

As Johnna Burke, CEO of AMEC, shared in her opening remarks, this initiative is a testament to the dedication and collaboration of our international network. The Barcelona Principles have become a cornerstone in the PR and communications industry, providing a common language and best practice framework for measurement and evaluation.

Fifteen years ago, there was no unified approach—each vendor had their own system, leading to confusion and inconsistency. Under the leadership and with input from over 27 volunteer members, AMEC set out to create seven guiding statements that would bring clarity and consistency to the industry.

The 4.0 update comes at a time of rapid change in the communications landscape, we extend our gratitude to everyone who contributed to this milestone, from our executive team to the many volunteers and partner associations worldwide. The Barcelona Principles 4.0 are a reflection of our shared commitment to advancing measurement and evaluation in PR and communication. Stay tuned for more insights and resources as we continue to lead the way in best practices for our industry!

Thanks to the panel of experts who presented on behalf of the global working group who produced the AMEC BP4.0.

Principle 1: Presented by Ngaire Crawford (Director of Insights and Research, Isentia).

Principle 2: Presented by Catherine Fisette (Independent Communication Consultant).

Principle 3: Presented by Angela Dwyer (VP of Insights, Fullintel).

Principle 4: Presented by Kristen Stippich (Managing Director, US, SourceCode Communications).

Principle 5: Presented by Khali Sakkas (Global Head of Insights, CARMA).

Principle 6: Presented  by Richard Bagnall (AMEC Board Director, BP4 Group Lead, Co-Founder, CommsClarity Consulting)

Principle 7: Presented by: Camilo Espeleta Posada, (Digital Communications Lead , Inter-American Development Bank)