AMEC (the International Association for the Measurement and Evaluation of Communication) announced today that it has joined forces with the Global Data Quality initiative to extend its efforts to address the risks associated with poor data accuracy and trust in unstructured social, media, and related voice of customer data.

The Global Data Quality initiative is an industry-wide effort by leading research and insights organizations to address emerging and ongoing risks associated with poor data quality in the market and social research, consumer insights, and analytics industry.

Rob Key, AMEC Board director and founder and CEO of the AI-powered NLP and predictive insights firm, Converseon, will lead the workstream, which will eventually include other key brands, technology platforms, and AI and NLP (natural language processing) experts.

See the full press release here

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