The International Association for the Measurement and Evaluation of Communication (AMEC) is pleased to announce its 2025 International Board of Directors as elected by membership.  The newly elected Board illustrates the global profile of our membership with representation from leaders in eleven different countries around the world.

The AMEC International Board of Directors from January 2025 are:

Johna Burke, CEO, Company Secretary, AMEC · United States
Raina Lazarova, Co-founder & COO, Ruepoint · United Kingdom – Current AMEC Chair
Richard Bagnall, Co-Founder CommsClarity Consulting · United Kingdom
Steph Bridgeman, Founder and Lead Consultant, Experienced Media Analysts ·  United Kingdom
James Crawford, Managing Director, PR Agency One · United Kingdom
Carlos Diaz, CEO, Globalnews Group · Argentina
Simon Gebauer, Chief Commercial Officer, Observer GmbH · Austria
Mary Elizabeth Germaine, Global Managing Director, Ketchum Global Research & Analytics · United States
Rayna Grudova-de Lange, Co-Founder & CEO, InsightHQ · Bulgaria
Esther Kagiri, Managing Director, Globetrack · Kenya
Rob Key, CEO, Converseon · United States
Maya Koleva, Head of Research & Insight, Commetric · Bulgaria
Ben Levine, Director and Senior Partner,  FleishmanHillard (True Global Intelligence) · United Kingdom
Philip Lynch, Senior Vice President, Insights & Consultancy, Onclusive · United Kingdom
Kyle Mason, Head of External Monitoring – Corporate Relations, Shell · United Kingdom
Felicia Nugroho, Director – Analytics & Insights, Maverick · Indonesia
Matt Oakley, Global Head of Data & Analytics, Hotwire · United Kingdom
Claire Pimm, Director of Communications, Government Communication Service (GCS) · United Kingdom
Camille Raymond, Head of Public Affairs & Communications Intelligence Unit-Head of Social Media, OECD · France
Khali Sakkas, Global Head of Insights, CARMA · Australia
Amrita Sidhu, Managing Director, Medianet · Australia
Aseem Sood, CEO, Impact Research & Measurement Pvt · India
Francois van Dyk, Head of Operations, Ornico Group (Pty) Ltd · South Africa
Aldo Vietri, Research and Measurement Manager, Edelman DXI · Argentina
Jerry Ward, Managing Director, Press Data · United Kingdom
Tim Zecchin, Managing Director, Unicepta · United Kingdom

Congratulations to our new board members and welcome back to the returning members who volunteer their time so generously.

‘It is a pleasure and great way to start the new year by welcoming in the newly elected Board. AMEC is a volunteer driven organization and the expertise, experience and passion of our Board is critical in reflecting the member values, needs  and insights in the current climate’ says Johna Burke, AMEC’s CEO.

Raina Lazarova, Chair of the AMEC Board and Co-founder & COO, Ruepoint, said, “The 2025 Board represents the strength and diversity of AMEC’s global community, bringing together some of the most innovative and forward-thinking leaders in measurement and evaluation. As we navigate an ever-evolving communication landscape, I am confident that this team will continue to champion best practices, drive innovation, and deliver unparalleled value to our members worldwide. I am honoured to work alongside such passionate professionals to shape the future of our industry.”

The new Board term officially begins 1st January 2025. Board Directors profiles and additional information about the AMEC Directors is available here.

AMEC is the International Association for Measurement and Evaluation of Communication. It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research, analysis, evaluation and insights. It is the founding organisation of the prominently accepted, adopted and applied best practice resources, including the Barcelona Principles (1.0, 2.0 and 3.0), Integrated Evaluation Framework (including extensive planning support), the IEF Tutorial, Planning Primer, Measurement Maturity Mapper (M3), the AMEC International Certificate in Measurement and Evaluation, and the AMEC Foundation in Measurement and Evaluation Course.

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