2023 AMEC Rising Star Ashley Jaspers, Senior Analyst, Golin

Just one year into her measurement career, Ashley identified a key opportunity and developed a framework around cultural currency, which measures brand salience in culture across 5 discrete components. Her innovative framework was backed by existing academic research and feedback from a cross functional group of communication roles, showcasing her leadership ability and collaborative spirit.

Class of 2023 AMEC Rising Stars 

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