Sandra Macleod has been named as the winner of the prestigious Don Bartholomew Award for Outstanding Service to the communication measurement and evaluation industry and to AMEC of which she was an instrumental founding member. The award was presented by Richard Bagnall, Chair of AMEC and Global CEO and Managing partner of CARMA during the Virtual AMEC Awards event held 8 July, as part of the AMEC Virtual Summit 2020.

On the Award Sandra said “What a tremendous honour from the trade body I helped to create some 25 years ago, I have full admiration for all that AMEC has become, a vibrant and dynamic community with experts and supporters all around the world. This is an industry I truly believe in and could not leave, and which only becomes more meaningful and important as time goes on.”

An Expert Witness on reputation, Sandra is an international leader in communication research, and measures, values, advises and trains leaders on the importance and value of reputation. A frequent lecturer and contributor to books on professional accountability and corporate responsibility, Sandra is founder and Group CEO of Echo Research (which also owns and runs Britain’s Most Admired studies for Management Today), Director of Reputation Dividend and Independent Adviser on the Ethics Committee of Richemont. Founder of AMEC, the Association of Measurement and Evaluation Companies and cited as ‘among the 100 most influential people in PR’ and recipient of the 2018 Page Distinguished Service Award.

The award was renamed in 2016 to honour the memory of the late Don Bartholomew, Senior Vice President, Digital and Social Media research at Ketchum