Keynote Session
State of the Industry – Through the Measurement Lens!

We ask AMEC’s original Barcelona Principles partners what they feel has happened since AMEC held the first Global Summit in Berlin 10 years ago – and what could or should happen in the next 10 years!
Presentation of research findings
David Rockland, Ph.D.,Chairman, Ketchum Global Research & Analytics and former Chairman, AMEC.